Yum Brands has 36,000 restaurants in 117 countries under brands such as KFC, Taco Bell and Pizza Hut. In this Q&A, the company's CEO, David Novak, says he views Yum as a global company, but says understanding regional tastes is critical. In Asia, for instance, people like spicier foods. "We have a Zinger sandwich, a spicy chicken fillet sandwich that is enormously popular. In India, sauces and flavors are really important, so we have a Masala line of pizzas."

It seems that story yesterday about Tesla cars turning into bricks when the battery runs dry has done damage, briefly driving down the stock value of the Palo Alto, Calif.-based company.

Consumer products maker Procter & Gamble Inc. said Thursday it plans to cut 5,700 jobs over the next year and a half as part of a cost-cutting plan. Procter & Gamble says it plans to save $10 billion by the end of the fiscal year ending in June 2016.

Pay between $250 and $600 for Google Android-based glasses and say goodbye to privacy, reality, and a clear view of the mailbox in front of you. The specs, due out at the end of they year, are designed to overlay your field of vision with maps and data, location-based coupon offers, and other stuff you probably left your computer to get away from.

A new ad for Kraft's Miracle Whip evokes Miller's "The Crucible," and its take on suspicion and mob hysteria. Instead of witches, however, the ad has a Colonial-era crowd looking to burn a jar of Miracle Whip. They approach a house and a girl opens the door to be confronted by a bearded man who speaks for the group. "We have come for the foul, unholy beast. The one with the red markings that sits on the table where you sup," he declares. The girl, unruffled replies, in a modern-day voice, "The Miracle Whip?" She asked if any in the …

In many ways, "it was a test of humanity," says Ron Shaich, president of the Panera Bread Foundation and executive chairman of Panera Bread company. "We didn't know if people would help each other or take advantage."

Tesla Motors' lineup of all-electric vehicles apparently has a problem that can pretty much guarantee people will be less than thrilled about it. If the battery is ever totally discharged, the owner is left with what Tesla describes as a "brick": a completely immobile vehicle that cannot be started or even pushed down the street.

A campaign for Levis Curve ID Jeans says "hotness comes in all shapes and sizes." But the models under that headline are pretty much one shape and size: slender, and nowhere near size 14. Copyranter, an advertising watchdog blog that posted the magazine ad Wednesday, called it an insult to women size six and over.

Arby's, a client at the Omnicom agency since the end of 2010, awarded its nearly $100 million account to Crispin Porter + Bogusky without a review. No surprise: the move reunites Arby's new CMO Russ Klein with the MDC Partners agency he hired in 2004, when he was global CMO at Burger King. Klein left BK in late 2009 and joined Arby's last month.

People who buy new cars are holding onto their vehicles for a record amount of time, an average of almost six years, according to the automotive research firm R.L. Polk & Co.