A new study from comScore has quantified something marketers already suspected: Many ads they're buying online aren't being seen, aren't going to the most likely prospects, or appear near sketchy content.
Marketers are putting characters on social media. StubHub's animatronic talking tree with tickets as leaves is one. In commercials, the tree, known as the "Ticket Oak," lives in a suburban backyard and doles out tickets to neighbors.
Miller Lite is bringing back the "It's Miller Time" slogan. Miller Lite is still the fourth most popular beer in the country, but its numbers have dropped, "man up" ads notwithstanding.
Whole Foods Market is bringing in an exclusive Kosher-for-Passover mix of organic and whole-wheat matzo, gluten-free macaroons, organic grape juice and antibiotic-free poultry.
Total global retail soft drink sales increased from 2005 to 2010, rising from $435 billion to $504 billion, according to MarketResearch.com's new report "Growth Opportunities in Soft Drinks."
Supercross star Travis Pastrana is getting off of two wheels and into four for Dodge Dart. The Chrysler brand is entering the Global RallyCross Series with a custom-built, 600-horsepower version of its new Dart sedan. It will be driven by "X Games" star Travis Pastrana.
Over the past month, PepsiCo, Coca-Cola and Dr Pepper/Snapple have each ramped up their marketing efforts to make the citrus cola category -- a/k/a lemon-lime carbonated drinks -- sexier, more appealing and more accessible to consumers.
Belvedere Vodka was apparently poking fun at sexual assault in its advertising. The brand got a drubbing on social-media websites after it posted an ad on Facebook and Twitter on Friday. The ad showed a young man grabbing a woman from behind. The juxtaposition of his rakish leer, and her look of terror as she struggles to get away is more the issue than the text: "Unlike some people, Belvedere always goes down smoothly."
Columnist Dave Buss offers a look at Hyundai Motor America next challenge and how Jon Krafcik, CEO, is likely to deal with it. The automaker has clambered up rungs to be one of the tier one champions in the U.S. market. But can it do in luxury what it has done in the mass market? Should Hyundai have created a new brand to house the Equus and perhaps Genesis cars, or can it stretch the brand to range from the $15,000 Elantra to the $60,000 Equus?
Preppy-clothing retailer Gant is launching new advertising to promote its ties to Yale. The Yale Co-op shirt collection was created in the 1960s and sold at the Gant campus store. Last year it was reissued in the United States and will now be available globally for the first time.