• Johnny Rockets Expands Overseas
    Johnny Rockets is expanding its overseas footprint by moving into a handful of new countries this year, including the Dominican Republic, Indonesia, Nigeria, Russia, Brazil, Pakistan and Morocco. Including expanded agreements with some existing franchisees, the Aliso Viejo, Calif.-based burger chain has 180 restaurants under development internationally, more than doubling the 68 restaurants it currently operates overseas in 16 countries.
  • Gibson Lifts Itself By Own Guitar Straps
    Gibson chief executive and chairman Henry Juszkiewicz talks to Marketing Week about how the brand is back and giving a leg up to the next generation of guitarists. "The proverbial wisdom in our industry was that guitarists were going away and all music was being played on electronic keyboards, so it looked very bleak. When we bought Gibson, people called us the Harvard Mafia because three of us had gone to Harvard. The implication was that we didn't know anything about the industry and we were soon to fail." That didn't happen, and Juszkiewicz explains why.
  • Airlines Fight For Corporate Customers
    Airlines are adding bed-like seats to first class, speeding up access to the Web and carving out space in coach class for those who'll pay more to stretch their legs. The goal is to get more business travelers (who often book the more expensive, last-minute fares), as well as others willing to pay more to fly. High-flyers are more and more important as airlines deal with vicissitudes of fuel pricing and consolidation. "Premium customers are fewer in number, but they spend a greater amount of revenue,'' says Chris Kelly Singley, a spokesperson for Delta. "You have to continue to really …
  • Ford Opens Silicon Valley Lab
    Recognizing the rapidly increasing role of digital technology in the automobile, Ford has opened up a new electronics research lab in Silicon Valley. The automaker has also created "Research and Innovation" facilities in Aachen, Germany; Nanjing, China; and its home in the Detroit suburb of Dearborn. It also has hired on technology scouts in Tel Aviv, Israel.
  • Coors Agency Adds New Creative
    Cavalry, a new Chicago advertising agency formed specifically to handle Coors beer brands, announced Monday it has tapped Jim Larmon as its inaugural chief creative officer. Larmon is a six-year-veteran of DDB Chicago, where he headed up advertising for Capital One. He joins Cavalry charged with creating advertising for Coors Light and Coors Banquet. The dedicated WPP agency was launched this month after winning the accounts from DraftFCB Chicago.
  • Philly's Next On Walgreens' List
    Downtown Philadelphia will be the site for Walgreens' next Well Experience flagship store. The new Walgreens will be located at Broad and Chestnut streets in Center City, filling the space of what was once a Borders bookstore. Walgreens Well Experience flagship stores currently are located in Chicago, Las Vegas, New York and Washington, D.C. In addition to this one in Philadelphia, two more are planned for Los Angeles and Boston.
  • Robin Gives Siri Competition
    Robin is Siri's newest rival. The Android "android," named Robin, gives directions, local places, real-time parking, traffic info, gas prices, weather, Twitter news and more. It was designed with drivers in mind, and supports gestures. You can wave your hand twice in front and above the screen or brush the top brim of your phone, speak, and Robin will respond.
  • Facebook Olympics Pages Have No Ads
    Facebook created an Olympic hub and an Olympic fan page, both of which are big hits with users: the hub is getting 2,000 "likes" every 15 minutes or so and will get to a couple million in a few weeks. The fan page has 2.8 million people who "like" the page and have opted-in to getting updates from it in their News Feed.
  • Coca-Cola Deepens Retail Partnerships
    Coca-Cola is a year and a half into its new retail strategy, which began with the acquisition of its large bottler Coca-Cola Enterprises North America. That huge vertical integration through retail distribution helped the company develop deeper customer relationships, positive retailer feedback and more robust financial performance. "If you're a Kroger or a Marsh, for example, you now have one person, one general manager with a customer team, coming in and representing The Coca-Cola Co. in the entirety of the portfolio," said Steve Cahillane, president and chief executive officer, Coca-Cola Refreshments, the North American unit created from the merger that …
  • Sunscreen 'Broad Spectrum' Gets Murky
    The federal government has announced a plan to do something about the confusion around sun block SPF labeling. The idea was to make it easier for consumers to pick the best product to protect themselves from skin cancer and skin damage. It was supposed to happen this month, but the FDA announced it was delaying the new requirements until December. Only sunscreens that protect against both ultraviolet B (UVB) and ultraviolet A (UVA) light could be labelled "broad spectrum," which means they provide the best protection against skin cancer. Sunscreens that don't have a SPF of at least 15 would …
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