Here's a starting line of Olympic ads. McDonald's ad via Leo Burnett classifies the masses into nursery rhyme archetypes; Coca-Cola's ad via Mother London has singer Katy B setting a track to athletes training for the games; Watch-maker Omega has an ad set to a Don-Was-remixed version of "Start Me Up." Those and the other seven at the jump.

Alcohol brands are big sponsors of UK sports events, and teams. TV commercials can air during programs or films as long as no more than 10% of the audience is under 18. That may change as a new government report is suggesting laws banning alcohol brands from sponsoring sports and cultural events, and new restrictions on TV advertising. A Commons health select committee (HSC) blamed the alcohol industry for the $4.7 billion that the effects of excess drinking cost the National Health Service every year.

J.C. Penney CEO Ron Johnson said that he is sticking with the chain's new pricing strategy and that the company's board of directors was "totally supportive." In remarks at Fortune magazine's Brainstorm Tech conference in Aspen, Colo., Johnson acknowledged that J.C. Penney initially confused customers when it came to explaining the new pricing strategy. He also said the chain is replacing its outdated technology infrastructure with an Oracle-based system beginning this fall, and would start to test the use of RFID tags on store merchandise. All stores will be equipped with Wi-Fi.

There's no name on the side of the former Carson Pirie Scott building on State Street in Chicago. But they will know it's a Target because it has a target painted on it. The Minneapolis-based retailer will open slimmed-down stores, called CityTarget, in the Loop, Seattle and Los Angeles on Wednesday in its attempt to woo urbanites. Two additional scaled-back Target stores will open later this year.

Google has unveiled the Web Lab at the Science Museum in London. Paid for entirely by Google, the exhibition consists of five experiments that help us to "discover the power of the internet while we're on the Internet." Each experiment involves creating and sharing media in a way one is unlikely to have tried before. Everything you do is stored in a personal account in the cloud accessible via "lab tag."

Fiat's India division has a new campaign to show its Italian technological pedigree. The campaign will be focused on Fiat's Multijet and Common Rail Direct Engine technology engines, used in cars of several manufacturers. The effort is via Mumbai-based Saints And Warriors. The agency's business chief, Sartaj Jaffery, said the campaign is a "360-degree" effort comprising print, outdoor, television and digital. The television campaign will go on air by the last week of July or the first week of August.

When Jim Greco took over as president and CEO of sinking pizza chain Sbarro early this year, he gave himself a time window to patch the company's hull. The company, which filed for Chapter 11 bankruptcy in April 2011 and emerged from it in November, having shed $200 million in debt and 25 underperforming sites, is rolling out major changes. The "100 Day Plan" saw its first results in June, when Sbarro rolled out 10 test units showcasing an updated pizza recipe, open-flame ovens, and a made-to-order pasta station, all rolled into the brand's new motto, "Hands On Italian."

The world's largest Internet marketplace, reported second-quarter sales and profit that beat analysts' estimates as more U.S. shoppers bought through the site and used its PayPal service to make payments. Revenue climbed 23% to $3.4 billion, exceeding the $3.36 billion average analyst estimate compiled by Bloomberg.

Locked in a global battle for the growing luxury market, both BMW and Mercedes-Benz plan to launch a new product blitz never before seen in the high-line realm - even as they both fight it out for dominance in what remains the world's largest luxury market. The product assault is expected to cover a wide range of the luxury market, including the premium luxury segment, but a significant focus will be placed on lower-end offerings such as the BMW X1 crossover and a comparable offering from Mercedes.

Qantas has created a travel site, Hooroo, to sell accommodation via social media in an attempt to capitalize on travelers who book after seeing friends post about their trips online. Qantas says the site integrates social discovery and sharing with the ability to book accommodation directly at destinations Australia-wide. Says Lija Wilson, head of marketing for the new venture, "Travel is the most social of all categories - we all ask our friends for inspiration and suggestions and then share our experiences through our networks when we get back from a trip. Our launch strategy is centered around seeding the …