Netflix is still holding onto the disc. The company, which has shifted to an online subscriber model, has purchased the URL DVD.com, which now redirects to DVD.netflix.com, a portal to sign up for the disc-by-mail service, for people who aren't already logged into the site.

Friday night's drawing of the $640-million Mega Millions jackpot drove traffic to convenience stores, and not just in New York. Mega Millions is available in 42 states, Washington, D.C., and the U.S. Virgin Islands. The lottery traffic is up in a lot of stores," James Calvin, president of the New York Association of Convenience Stores, told the [Rochester] Democrat and Chronicle newspaper. "Convenience stores survive on foot traffic [and] whatever brings people through the door is going to be a plus."

Major U.S. junk food brands are the focus of a truth in labeling campaign in India that charges companies like PepsiCo and McDonald's with "falsely advertising" their fat-, sodium- and sugar-soaked ingredients.

An Oklahoma State University class recently finished a campus marketing campaign designed to create brand awareness for Honda Civic Coupe. The program is part of the automaker's Honda Civic Coupe Marketing Competition, a contest that pits teams from 21 universities against each other. The top three teams will fly to the company's U.S. headquarters in Torrance, Calif., to make their pitches there.