A new survey from Consumer Edge Insight looked at 20 fast food chains to review various factors - good value, convenience, fast service, and overall satisfaction. Counting only people who had been at the different restaurants at least once in the previous 3 months, only 22% of McDonald's customers said they were "extremely satisfied" by the experience, by far the lowest score in the survey. And yet, when these same people were asked if they were extremely likely to visit that restaurant again, McDonald's and Chick fil-A had basically identical, very positive results (64% and 67%, respectively).

Robert H. Levenson, an advertising executive who helped produce some of the mid-20th century's most memorable campaigns, writing evocative advertisements for clients like Volkswagen, El Al and Sara Lee, died on Wednesday at his home in Manhattan. He was 83. Mr. Levenson was associated for more than a quarter-century with the New York agency Doyle Dane Bernbach. He became the agency's creative director in 1970 and was later a vice chairman and the chairman of its international operation.

The trend of creating ad campaigns from fan-submitted videos has spread in the restaurant industry. Examples: Dunkin' Donuts "Top of the WorlDD" photo and video contest for the New Year and Wingstop $10,000 in prize money to an amateur auteur who created the chain's newest commercial for the "No Bones About It" contest. Marketing experts differ in their opinions of how likely restaurants are to find great ideas, especially given media costs for TV.

Paul Dunay, global VP of web optimization service Maxymiser, offers up a list of 10 reasons QR codes are generally bad. "Many brands," he writes, "initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market. To interact with real world products." It is not that QR Codes are dead or evil or anything hyperbolic like that - they are just horribly misused. Here are 10 reasons to avoid them, only one being that they are just ugly.

A top executive at Honda Motor Co.'s U.S. unit sharply criticized Hyundai Motor Co. and Kia Motors Wednesday for overstating gas-mileage claims (saying the entire car portfolios get 40 mpg). John Mendel, EVP of automotive sales for American Honda Motor Co., said, "Competitive pressure should never let us betray the trust of our customers." Speaking at the Automotive News World Congress, he added "We have to be mindful that the actions we take reflect on the industry as a whole." In November, Hyundai and Kia said they would reimburse owners of nearly 1.1 million vehicles in North America, including 900,000 …

Luxury fashion retailers need to look at ways to be the authority in their areas, and create quality content to gain trust from their target audience, according to a speaker at the National Retail Federation's Retail's Big Show. "It is not so much the technology, and not so much the machine, but more about the people and how they use that technology and those machines and drive opportunities in what they do," said Oliver Walsh, founder of Wednesday, New York.

Lowe's Market has named John Timothy "Tim" Cotton as the company's new chief operating officer. He started as a Lowe's store manager in Alamogordo, N.M., and has since been an area manager for several areas at the family-owned chain. Before joining Lowe's, Cotton owned a graphics/sign company.

It's one of those brand names seemingly everyone knows but few luxury buyers ever consider, a conundrum that Maserati has barely survived. But with this week's launch of a completely redesigned Quattroporte flagship at the North American International Auto Show - and more products to come - the Italian maker hopes to take a giant step closer to the automotive mainstream.

Chinese brands Wahaha and China Construction Bank will be the official soft drinks and credit card partners, respectively, for football club Manchester United, probably the best-known football team on earth, for the next three years. Wahaha will become the club's first official soft drinks partner, while China Construction Bank will hold exclusive rights to produce the official club-branded credit card in mainland China. Manchester United has visited China 11 times to play friendly matches since 1975, most recently in August last year.

Dunkin' Donuts announced that in 2013 it plans to open 330 to 360 new restaurants in the United States with growth coming from both new and existing markets, for an increase of 4.5% to 5%. The company also announced that it is expanding to Southern California as part of its long-term goal of having more than 15,000 Dunkin' Donuts restaurants in the United States alone.