Tim Mahoney is going where? Well, marketers in the auto business move around more than seats on a Tilt-a-Whirl. But General Motors has had a lot to do with that in recent years, bringing in marketers from Hyundai, Toyota and beyond. Mahoney, most recently at Volkswagen and Subaru before that, will become Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader, effective April 1. As VW of America's executive vice president and chief product and marketing officer, Mahoney lit a fire under the U.S marketing for the German brand.

Coca-Cola has increased its stake in Innocent Drinks to almost 100%, prompting the smoothie makers' founders to step down from the day to day running of the business by selling the majority of their remaining shares to the soft drinks giant. Innocent co-founders Richard Reed, Adam Balon and Jon Wright will retain a minority equity holding and sit on an executive committee, which will continue to support the business as it enters the next phase of expansion.

Following two years at the Wasserman Media Group and 12 years at MLB, John Brody takes his skills and insight to the NFL, where he will be SVP, sponsorship and media sales, with an eye toward the 2013 season and Super Bowl XLVIII in New York/New Jersey.

The NFL Scouting Combine presented by Under Armour gave the company a platform for debuting a new marketing campaign and an endorsement roster that includes Cam Newton and Tom Brady. Steve Battista, Under Armour's SVP-brand, explains in this Q&A, it is not being in the bright lights that drives the company, but rather supporting athletes when they are working out alone at 5 a.m. and pushing themselves to be better that defines the brand.

Four of Europe's top museums, namely the Louvre, Pompidou Center, Van Gogh Museum and Rijksmuseum Amsterdam, will close to offer exclusive access to 10 travelers from the Chinese mainland on March 10. To join that group for ten days costs $23,243 per person. And China-based HH Travel offers a global tour package for "only" $105,939. It sold out in 30 seconds last year.

Beckham is an ambassador to so many brands, he should probably have an office at the UN. In any case, UK retailer Sainsbury's is to use him and swimmer Ellie Simmonds for the first time in a TV ad for its Active Kids scheme. Becks won't be wearing undies and traipsing about backyards for this one, needless to say.

Marketing a Broadway show used to mean advertising and a press agent. But Rodgers and Hammerstein's "Cinderella" opening on Broadway for the first time on March 3 was different, and has generated a lot of interest. For the week ended Feb. 17, "Cinderella" previews were essentially sold out and generated $1.1 million in ticket sales. "Cinderella is a beloved brand," said Robyn Goodman, who is producer, and who has won best-producer Tony Awards. "I understood what an advantage that was." Marketing has included deals with Stuart Weitzman, the New York Palace hotel and Brooks Brothers.

Barnes & Noble executives want to shift from making branded hardware to licensing content to other manufacturers. A source said the company will emphasize this new strategy in its Q3 2013 fiscal report next week, committing to building deeper relationships with device makers like Samsung and Microsoft.

Ikea has big expansion plans, but its departing CEO says red tape is a headwind for those plans. CEO Mikael Ohlsson said the amount of time it takes to open a store has roughly doubled in recent years. "What some years ago took two to three years, now takes four to six years." The company plans to grow rapidly on several continents through 2020, spending up to EUR15 billion ($20 billion) starting next year.

Apple is the most effective and prized retailer in the world. With the rollout of Google Chromebook products, would such a move work for search behemoth? Google will roll out a higher-end Chromebook, called Chromebook Pixel. They will be sold through Google Play online store and through Best Buy's and Currys PC World's websites, and are available to use, but not buy, inside some Best Buys and Currys. Contributor M.G. Siegler says Google's own store is necessary.