Most online marketers in 2013 are evenly splitting their digital spending between brand and direct response advertising - even though there's still a lack of consistency in effectively measuring ROI across platforms, per a new survey report by Vizu, a Nielsen company. The 2013 Online Advertising Performance Outlook report found that brand ad spending is expected to grow more quickly than direct response advertising.

With an eye on this week's NFL Draft, the league's official on-field cap partner is launching a heady marketing effort that wants to find the most interesting photos of people in football gear, with the best 32 - one from each team - vying for a trip to New York to be part of a campaign photo shoot.

Physical activity amongst gamers is taking another hit as they no longer need to reach for their mobile devices to place an order for a large pie with extra cheese. Pizza Hut is launching an application for Microsoft's Xbox gaming console today that will for the first time allow players to order food using their controller, in the latest skirmish in the long-running digital battle among the U.S.'s big pizza chains.

Chinese automotive market could soon be larger than the U.S. and European markets combined. By 2022, forecast senior GM officials, sales in the People's Republic could top 35 million annually. That's more than double the peak hit in the American market nearly a decade ago. No surprise, then, that Tim Lee, the president of GM's International Operations, told reporters that, "No market is more critical than the China market for us."

The owner of the NHL's New York Islanders is relocating the franchise from Long Island to Brooklyn in 2015, and he sat down to discuss the state of the NHL, his dislike of politicians, sharing Barclays Center with the Nets, embracing Brooklyn, riding the Long Island Rail Road and how the relocation is actually a return to his roots. "I love hockey, I love the game. But I don't love the other BS. I wish we could trade the politicians. But what would you get for them!?"

Volkswagen AG's Porsche unveiled the Panamera coupe at the Shanghai Auto Show. The goal was to steal some show from Maserati's all-new Ghibli to win over China's growing ranks of luxury-car buyers. Other reveals: BMW AG's X4 coupe-like sport-utility vehicle, Daimler AG's Mercedes-Benz GLA compact SUV and a sedan version of the Audi A3 hatchback.

Global clothing retailer Uniqlo will become the exclusive, multi-year corporate sponsor of New York's Museum of Modern Art's Friday night free admission program, beginning in May. The program, starting May 3, provides free access to the museum and all exhibitions from 4 to 8 p.m., every Friday, throughout the year, a tremendous value considering the normal admission fee is $25.

Oxfam has launched its crowdsourced Coldplay video featuring the band's acoustic version of the track "In My Place" with footage and images submitted by consumers from 55 countries to raise awareness of land grabbing practices. The film shows people moving something favorite, personal or familiar from their home to somewhere it doesn't belong.

Fairway, a New York grocery store long familiar to Upper West Siders and, lately, people in Red Hook, now with 12-store grocery stores, plans 300 outlets across the country. On Wednesday the company officially goes public. The chain, which says it's "like no other market," faces off against Whole Foods.

Electronic Cigarettes are picking up fast. Wells Fargo Securities LLC's newest Tobacco Talk quarterly survey says nearly 90% of the respondents indicated that e-cigarette sales accelerated in the first quarter of this year vs. the fourth quarter of 2012, with annual growth topping 30%.