With 14 FIFA videogame set for release in September, EA Sports has complemented its soccer alliances - which already include FIFA and the Barclays Premiere League - by becoming an official marketing partner of Liverpool FC. It includes multi-media advertising, in-stadium experiences and content unique to fans of the iconic soccer club.

Moody and mysterious-what's not to love about the Dark Knight? YouTube, using Google Analytics, says Batman is the most popular superhero in the world, logging more than 3 billion views of more than 71,000 hours of video. He's also a billion views ahead of the next most popular hero-Thor, who is in turn followed by Superman, with 1.7 billion views and counting. (Iron Man, the Avengers, and Wolverine bring up the rear.)

While observers were expecting a loss, Tesla surprised them with profits: Net income rose 70% to $26 million, and revenues jumped to $551 million, 40% above the consensus forecast of $395 million. The company also boosted second-quarter production by 25% over the previous three months, to 500 vehicles a week.

At last, Swedish fast-fashion retailer H&M has launched an e-commerce site for its eager American fans. After much anticipation and several delays, the site launched on August 1, complementing its 269 U.S. H&M, the world's second largest fashion retailer, has a presence in 48 countries, says it will offer exclusives and some items for pre-purchase.

Cadillac's chief of global strategic development has tendered his resignation, Don Butler became the third senior executive at General Motors' flagship brand to leave the luxury division in recent months. Butler's unexpected announcement comes amidst a broader shake-up in senior management throughout the GM global empire. Some senior executives, including Butler, have apparently decided to simply move on, but others have been forced out due to weak performance, in the case of another Caddy exec, because of ethical concerns.

Here's the list of what annoys people about brands trying to shoehorn their way into social media, the wrong way (is there a right way to shoehorn that doesn't involve shoes?) Among them (and there's an infographic here): One or two pithy updates but making a typo or, a grammar mistake. Lance Concannon, director of Disruptive Communications, the agency that put the research together, says informality is good, but "There is a danger in letting standards slip too far." Chart and more at link.

A six-part reality Web series from Procter & Gamble brand Gillette, "Built for Training," will track three rookies from the Denver Broncos, Pittsburgh Steelers and Cincinnati Bengals and the veteran teammates who will mentor them, with (almost) all-access cameras tracking their progress from the locker room, weight room and lunch room to hard-driving training sessions, with the ultimate goal being to make the team.

Shell launched its second annual Shell V-Power Ultimate Enthusiast Contest, which seeks to find the individual who best represents their unyielding passion for automobiles. From Aug. 6 through Sept. 17, auto buffs can share stories and photos about why they're the Ultimate Enthusiast at www.shell.us/ultimateenthusiast. Contestants are also invited to share the personal combination of time, place, destination and companion that would create their dream automotive experience. Grand prize: a car fiend's week in Italy with Ferrari.

A TV campaign for MillerCoors Blue Moon beer comprises five spots with live action in stop motion and CGI meant to give the aesthetic of a painting. The idea is brewmasters are artists. A new ad shows a brewmaster flipping through a scrapbook of ideas, as the brand's flagship Belgian White and four other collections spring up from the pages.

The NBA's Blake Griffin gets a schoolyard pick-up game going to support the release of Nike's Jordan Brand Super.Fly 2, but the multi-media campaign receives some unusual and unexpected support from 'Dr. Darryl Drain,' a streetball hoops legend in his own mind who is a throwback character to the days of Spike Lee's Mars Blackmon.