Over half of UK online users would be inclined to do more business with an advertiser or publisher giving them the option to opt out of online behavioural advertising, while 49% would be more inclined to click on an advertisement which gave them the option to opt out of a targeted ads program, according to research conducted by Truste. Two-thirds of Internet users understand that most websites can offer free content and services by showing ads, only one-quarter are willing to let advertisers use online browsing information to show them targeted ads in exchange for free content.

Mercedes-Benz CLA typifies a trend among auto luxury brands. At first glance, it's easy to confuse the coupe-like sedan with the older Mercedes CLS model, something that was far from coincidental, company officials concede. But there's no confusing the numbers on the Munroney window sticker, the CLA starts at $29,990 - compared with the $73,025 base price of the bigger four-door. The brand isn't alone.

Diners -- no, not fast casual, not quick serve, but the restaurants with the chrome exteriors, booth seats and chocolate cream pie, are going contemporary. Or at least one is: the Silver Diner, a mini mid-Atlantic chain - with 15 locations spread across three states - does quinoa pancakes, flat iron steak with black bean salsa, and turkey burger prepared in the style of the Vietnamese sandwich.

Fare & Square, the nation's first nonprofit grocery store of its kind, opened in Chester, Pa. It is the first full service grocery store to open in Chester, a "food desert" area, since 2001. Fare & Square will sell a full array of food with a focus on fresh products in a 16,000 sq. ft. store with six departments including produce, deli, fresh meat, seafood, dairy, frozen and dry goods featuring brand name and private labels.

Starbucks has launched limited-edition coffees for Safeway and Target and looking to do expand the program to other retailers. The company is selling Africa Kitamu in Safeway stores, while Costa Rica Tarraz and Organic Serena Blend will be in Minneapolis-based Target this month. Each will be available for a limited time at a suggested retail price of $8.99 per 12-ounce bag. Starbucks discontinued the three in 2011 to make room for Blonde Roast, and revived revive the brands as exclusive offerings for food retailers.

In addition to augmenting the customer experience across more than 500 Well Experience stores and 12 flagship locations, Walgreens entered into several arrangements that takes it from traditional pharmacy to healthcare center, with medical staff on site. The company, posting a 0.8% fiscal-year sales gain, is focused on improving customer value; providing innovative products and services; developing a systematic, localized offering; and designing the most relevant network and formats.

Maxwell House has a humorous campaign suggesting you can use its International Caf line of flavored instant coffee as a creamer. In the first campaign for the brand in years, the Kraft unit tapped Shopper Arts Network says spoon the coffee into a cup of coffee, the joke being that spooning the instant coffee into the cup with the kind of spooning done by couples in love. The $3 million effort uses a style reminiscent of vintage Euro ads.

While Republican Congressmen keep the government hostage and threaten to kill it, most Americans are trying to figure out the practicalities of the Affordable Care Act. Health insurers are focusing their early marketing efforts primarily on education. They are hoping to take advantage of the law's complexity to lure new members to their plans. "We need to not only protect our turf, but we've got to acquire our fair share of the new market that's up for grabs, because a segment of consumers are going to be looking to different sources for information," said WellPoint Chief Marketing Officer Patrick Blair.

Reebok is turning to sponsorship deals with fitness groups to try to bring the Adidas-owned brand back to life with the CrossFit exercise regime. The brand has conquested hardcore sports enthusiasts and wants to use them to build back its reputation. "They had a sticky patch, but now the shoes and gear are good," said former triathlete Steve Antcliff who runs a gym in the German city of Frankfurt offering CrossFit classes, for which Reebok produces training shorts, shoes and shirts.

Budweiser has released "Half of Me," a short-form documentary featuring Rihanna, all about her Diamonds World Tour. BudweiserMusic.com apotheosizes the the singer as she travels about, plus testimonials from fans (who call themselves "The Navy" for reasons only they know.) The documentary is the latest installment of the beer brand's Made for Music initiative, aimed giving limelight to artists, and pop culture phenoms.