Electric car company Tesla's success -- meaning the Tesla S sedan -- is being driven by the wealthy, especially those on the west coast. Jessica Caldwell, auto analyst at Edmunds.com says it's the most-registered new car in eight of the nation's top 25 wealthiest zip codes, measuring by average real-estate values. In Atherton, Calif., where the average home price is $6.7 million, Tesla has a 15% market share. Caldwell says the car could have huge success if it comes out with lower-price cars.

Wal-Mart is selling the entry model of the iPad Air for $479, a $20 discount of the list price. Since becoming an official Apple product retailer a few years ago, Wal-Mart has regularly sold new iPhones and other Apple gadgets at cheaper prices than other retailers. Wal-Mart has previously said that it charges less hoping that larger sales will make up lost profit. But this time, Wal-Mart's rivals are matching the discounts.

In a new TV ad Indian jewelry brand Tanishq has confronted a couple of major taboos in India: a woman re-marrying and a woman who doesn't have white skin. The ad shows a darker-skinned bride Tanishq bridal jewelry. A little girl sits next to the groom's parents while the bride and the groom continue with the ceremony. In the middle of it all, the little girl refers to the bride as mom and insists on joining her for a ritual.

Poor weather has had a rainy effect on third quarter convenience store results, according to a preview report by Wells Fargo Securities. Key markets for Susser Holdings Corp., The Pantry Inc. and Casey's General Stores Inc. in particular saw 215% more rainfall compared to the same time period last year. Additionally, Casey's markets saw nearly 300% more rainfall compared to Q3 2012, while The Pantry saw 50% more.

Amazon is using its Web reach to test TV shows. The company puts pilot shows on its site and waits to see how viewers respond, sifting through the data to guide decisions about which programs get the green light. The company is also trying to change the rules for how consumers pay to watch their favorite shows. "Alpha House" will be available next month exclusively to subscribers of Amazon Prime, the $79-a-year service that also includes free two-day shipping for 15 million products.

Giorgio Minardi will step down as president of Dunkin' Brands International. Paul Twohig, president of Dunkin' Donuts U.S. and Canada, will assume responsibility for Dunkin' Donuts and Baskin-Robbins in Europe and Latin America, as well as oversee global development for both brands. Bill Mitchell, president of Baskin-Robbins U.S. and Canada, will add oversight of Dunkin' Donuts and Baskin-Robbins in Korea, Japan and China.

GM wants to expand its Shop-Click-Drive system. The automaker netted about 1,000 buyers after while piloting the program; however, fewer than 10 used the application to buy vehicles without going to a dealership. It's an example of automakers attempting to use the Web to sell new cars. The National Automobile Dealers Association is skittish about such efforts, because of the likelihood that dealers will be cut out of the question. Why go to a dealer when you can do the transaction online?

Kellogg is moving its "beginning of the day" mantra to a Winter Olympics marketing slogan, "From Great Starts Come Great Beginnings," which will resonate via Team Kellogg's and across a multi-media campaign. But as Susan Uridge, senior director of integrated promotions for Kellogg, explains in this Q&A, the challenge is not just to get the marketing message to consumers, but to have people take action by helping the brand get some 2 million breakfasts to kids in need

It's Halloween week, no better time than this to review the roster of good and horrid: high-profile gaffes from brands many people would have thought would just know better. Supermarket chains Asda and Tesco were forced to pull their "Mental Patient" and "Psycho Ward" outfits after coming under fire from the mental health lobby. Amazon removed pages promoting a "Zombie-fied" outfit of disgraced UK DJ Jimmy Saville, following a similar public outcry. Then there's the truly bizarre.

Lay's, the nation's largest salty snack maker, on Friday will announce plans to roll out next week Lay's Wavy Potato Chips Dipped in Milk Chocolate. For Lay's, it's all about growing beyond the constraints of the salty snack. There are, after all, growing consumer demands for flavor mash-ups. And others want to snack healthier. Even then, snack foods are a $31 billion market - and growing, reports IBISWorld, the market research specialist.