The role of Shaquille O'Neal will be very "hands-on" in the growth and marketing of Blue04 oxygenated-enhanced water, according to the company, which would put the former 15-time NBA all-star at the center of attention.

Despite reports to the contrary, the NFL said that it already is making plans for the pre-game and halftime shows to be held outdoors during Super Bowl XLVIII, which will snub its nose at the elements when it is played in the open-air MetLife Stadium in New Jersey on Feb. 2, 2014.

The U.S. Postal Service's planned shift to five days of home delivery a week instead of six may even make Netflix Inc. slightly more profitable by lowering the costs for sending out its familiar red envelopes with DVDs. That's because subscribers may be able to watch fewer DVDs for the same monthly price.

A survey released by online reservation firm OpenTable found that when Valentine's Day bookends a weekend, it helps restaurants. Valentine's Day falls on a Thursday this year, so it will likely be celebrated beyond the official day, as diners continue to celebrate over the following weekend. The Valentine's Day survey also found that the projected check average this year is $139, which is 63% higher than the typical OpenTable check average of $85 per couple. Fifty-one percent of respondents said they plan to dine out on the Thursday, Feb. 14, while 36% said they plan to celebrate Valentine's Day on …

During halftime, when most of America was watching Beyonc perform, some were waiting to see whether a Corvette Stingray would be part of the show. For days, General Motors had characterized rumors and reports about the possibility of Beyonc receiving a new Corvette Stingray as "speculation." With just days to go before the big game, GM's involvement with the halftime show was a possibility, but ultimately, the deal fell through. GM didn't advertise in the Super Bowl this year, either, saying it could spend its money in better ways.

BMW Mini has invited around four undisclosed agencies to pitch for its digital business in China. German creative agency Interone, Mini's media AOR in China for more than six years, is tasked with developing and producing print, digital and outdoor communications. Hylink is the incumbent digital agency, while Carat is the original media agency. Mini models sold in China include the Countryman, Coupe, Cabrio, Roadster, Clubman and Ray.

International telecom giant Liberty Global has just acquired Virgin Media for $23.3 billion in cash and stock. The deal gives Liberty an even larger stake in Europe than it had before and, and creates one of the bigger broadband companies on the planet at 47 million homes covered across 14 countries.

The Pantry Inc.'s initiative to stock stores with items specifically aimed at particular demographics -- is performing well enough that the convenience store chain will "accelerate the rollout," president and CEO Dennis Hatchell said during the company's 2013 first-quarter earnings call. The Pantry now offers products aimed at Hispanic, college and beach audiences at several of its Kangaroo Express stores.

Whole Foods Market could be mulling e-commerce, according to an analyst report on Friday. Kate Wendt, a San Francisco-based analyst with Wells Fargo Securities, said in the report that the natural and organic specialist had filed several trademarks in January "that point to a potential move toward mobile, e-commerce, store pickup and delivery." She said she believes Whole Foods could launch the service in nonfood areas such as vitamins/supplements and natural HBC, before expanding into grocery product.

Pizza Hut debuted pizza sliders following Sunday's football game. The mini-pizzas are 3.5 inches across, compared to the 6-inch diameter of a standard Pizza Hut personal pie. Customers can pick up nine sliders for $10 or three for $5. Pizza Hut is giving away free samples of the small pizzas from 4 to 7 p.m. local time on Tuesday. In March, research group Technomic found that 48% of consumers say they're snacking at least twice a day, compared with the quarter who said the same in 2010.