• Brooklyn Fairway Prepped To Reopen
    The Fairway Market's store in Brooklyn that was flooded like the Pequod by Sandy is set to reopen on March 1, the company said a statement on its website. The 52,000-square-foot store on New York Harbor in Red Hook suffered extensive damage as the result of flooding. "Our store in Red Hook is the cornerstone of that neighborhood," Howard Glickberg, founder of the New York chain. Video at the jump.
  • Invasion Of The Aliens: Australia
    It can't happen here? Oh, yes it can. As International brands gain a stronger foothold in Australia, it's invasion of the body snatchers in Oz as the multinationals lure shoppers away from local brands. The finding comes from marketing services firm Epsilon's '2013 Consumer Loyalty Study', which uncovered a growing passion for overseas brands, particularly among the higher income segment and younger age groups. Australians are favoring brands like Zara, Top Shop and Christian Dior, while becoming less loyal to local retailers.
  • CITGO Kicks Off Marketer Roundtables
    CITGO Petroleum Corp. is hosting a series of roundtable meetings aimed at getting CITGO marketers to grow their businesses starting Feb. 12 and running through March 5 throughout CITGO's footprint. During the meetings, CITGO personnel will present 2013 program updates, advertising plans and other tools to generate more traffic and sales. This is the 25th anniversary of the CITGO roundtable meetings. Among the programs the company is touting is its "Fueling Good Road Trip," a tour through the CITGO footprint that highlights local communities, schools and charities, and will be reported on through social and broadcast media.
  • Chrysler Gets Into Finance
    Chrysler will soon be back in the financial services business for the first time since its 2009 bankruptcy. The maker will launch a new partnership with Santander Consumer USA Inc., of Dallas, this coming spring to offer "a full spectrum of auto financing services to Chrysler Group and FIAT customers and dealers under the name Chrysler Capital." The move, company officials hope, will make it easier to compete with the likes of Ford and Toyota which turn to their in-house financial services subsidiaries to help offer affordable credit to customers - and more competitive financing alternatives for dealers.
  • It's China's Century So Far? True That
    The U.S. is no longer number one in world trade. China now owns that strap, and that looks even worse for the dollar as the key currency for the pricing of tradable goods. U.S. exports and imports of goods last year totaled $3.82 trillion, according to the U.S. Commerce Department. Meanwhile, China's customs administration reported last month that the country's total trade in goods in 2012 amounted to $3.87 trillion, just barely toppling the U.S. off its pedestal.
  • Coca-Cola In UK Apparel Deal
    Artist Nigo and his Human Made project have teamed up with Beams to create a Coca-Cola themed merchandise line of streetwear. The line includes retro work shirts, shop coats, and sweatshirts with vintage Coke branding. Nigo said he thought it would be a good idea to revisit Coca-Cola as fashion.
  • Burger Chain Finds Market For Diversity...Of Food
    Burger 21, founded by the owners of The Melting Pot Restaurants has five locations open and 10 in development on the East Coast. They are growing by offering variety. The chain sells 10 hand-crafted Certified Angus Beef burgers, 10 nonbeef burgers, including the Black Bean Burger, Ahi Tuna Burger, and Chicken Parmesan Burger. The company says that 40% of customers are ordering nonbeef alternatives, and 60% all-beef burgers, sliders, and hot dogs.
  • Chris Paul Backs Avon
    Old Spice is running a marketing campaign with Green Bay Packers wide receiver Greg Jennings in which men are asked to "Believe in your Smelf." Avon Products is just asking men to smell like Chris Paul. The brand has signed a deal with Paul, the all-star guard for the NBA's Los Angeles Clippers, to make him "the face of a new men's fragrance, Untouchable." Untouchable is scheduled to launch Father's Day 2013, with marketing support that will feature Paul and his son, Christopher Emmanuel II. The fragrance will be available for $25 exclusively through Avon representatives.
  • Nissan: Nismo To Be 'Affordable Performance' Brand
    Nissan plans to transform its long-time motorsport arm into an "affordable" performance brand, two new models wearing the Nismo badge making their debut at the Chicago Auto Show this week. Originally launched in September 1984, its name a shorthand reference to Nissan Motorsport International Limited, Nismo was primarily focused on sports car racing, including Japan's Formula 3 series. Until now, only a handful of vehicles were built for road use, but that's about to change, according to Nissan's global marketing and communications chief Simon Sproule.
  • NRA Puts 7-Eleven In Its Sights. Why?
    Convenience store chain 7-Eleven is on a list of organizations, corporations, media outlets, celebrities and others that the National Rifle Association (NRA) says are "anti-gun." But 7-Eleven says it doesn't have a position on guns and has no idea why it's on the NRA's list of "National Corporations with Anti-Gun Policies." The company has been unable to get an explanation from the association about why it's on the list, and unable to get itself removed, a company spokesperson told the news outlet. Also on the list: George Clooney, Beyonce, Billy Crystal, Jane Fonda and Dustin Hoffman. Not bad company.
« Previous EntriesNext Entries »