JWT must gird its loins, as Diageo is reviewing the Smirnoff account currently held by the WPP agency. The review comes just two months after the drinks giant denied that its 13-year relationship with JWT was under threat. In April, Mother London picked up a pan-European brief from Diageo for the launch of a Smirnoff sub-brand called Apple Bite, following a competitive pitch that included JWT.

Marketing is expensive, but sometimes good fortune writes the check. One Maine jam maker is getting some nice earned media. An astronaut from the state who is currently on the International Space Station has, per a spokesperson for NASA, ordered several containers of Wild Maine Blueberry Jam produced by Stonewall Kitchen in York. They will be shot into orbit in August. The brand will, too.

The international soccer star, who earns about $22M from annual endorsements, plans to continue to build his global brand with nutrition company Herbalife, which said that Ronaldo would be featured in marketing efforts and help to develop a line of co-branded nutritional products.

Some of McDonald's 24-hour restaurants in the U.S. will begin serving both breakfast and dinner items between midnight and 4 a.m., the company said in a statement on Wednesday. That means not only Big Macs and Chicken McNuggets, but also Egg McMuffins and hot cakes. "It's indicative of how competitive things are," says Scott Hume, founder of BurgerBusiness.com, which reported some details of the After Midnight menu plans. "All the chains are struggling to get their numbers up."

Susan G. Komen for the Cure is still trying to cope with last year's Planned Parenthood fiasco. The breast cancer charity will cancel San Francisco's three-day fundraising walk along with similar events in six other cities next year after failing to reach financial goals. Komen, the world's largest breast cancer fundraising organization, faced backlash in 2012 after news emerged that it had ended $680,000 in grants to Planned Parenthood for breast-screening services.

With brands such as Corona Light, Emirates Air, Rolex, FedEx, Coke and Gatorade leading the way, a study from IEG predicts that the total spend on marketing, sponsorship and media deals at the amateur and professional tennis levels will for the first time surpass $700 million, due in part to a growth in popularity, marketing and sponsorship platforms and more non-endemic companies entering the sport.

General Motors is offering services with all 2014 model year products that you usually get only with luxury cars. The automaker announced at its annual shareholders meeting in Detroit that it would provide the free maintenance service to U.S. buyers of all Chevrolet, Buick and GMC vehicles for two years or 24,000 miles, whichever comes first. "We know that customers who service their vehicles at our dealerships are much more likely to purchase another GM product down the road," GM CEO Dan Akerson said in a statement.

One in three grocery shoppers uses a mobile device while in a store to look up recipe ideas, coupons, nutritional information or competitor pricing, according to a new study from KSC Kreate, a creative production studio specializing in visual content. The "2013 Grocery Shopping Habits" study reports that 36% of respondents said they researched purchases online before going to the store. More than half (52%) have visited a grocer's web or mobile site, and the most popular destination is the "recipe and meals" section.

When David Beckham played in Major League Soccer, The Home Depot Center was home to his Los Angeles Galaxy. But a change unveiled earlier this year is now becoming a reality as The StubHub Center is undergoing massive signage changes, adding more fan-friendly sections and activating new marketing to support the online ticker broker's first naming rights deal.

Auto shopping and research site Edmunds.com wants to kill the haggle, which is about as much fun for a car shopper as getting a root canal. The Santa Monica, Calif.-based company has rolled out a new product called Price Promise that allows customers to ask dealers to e-mail them an exact price for a car or truck they find through Edmunds.com's site. Customers can print out the certificate and take it with them to the dealership. The dealer is required to honor the price if the customer decides to buy the car.