LinkedIn is pushing into China, launching a beta version of its new Simplified-Chinese website, branded to offer a more localized service. The pro social network has also established a joint venture with Sequoia China and China Broadband Capital to explore expanding its Chinese activities. LinkedIn's English-language site has been operating in the market for over a decade and has more than four million members.

Consumers turn to digital media for retailer information. But convenience stores are falling behind other channels when it comes to hooking up, per a General Mills Convenience & Foodservice survey. The study found 86% of shoppers said they receive texts, alerts, emails or deals from a variety of retailers (including mass merchandisers, convenience stores, drugstores and others), yet only 41% of shoppers connect digitally -- through website visits, texts, emails or apps -- with convenience stores.

Remember the Cadillac ad the company showed during the Olympics. The one for the ELR electric with the overt Ayn Rand-esque message about being rich and flaunting it? Craig Bierley, head of the GM division, says all the attention it has gotten from people who either love it or see it as an obnoxious paean to the 1% is all good for Cadillac. Watch it again at the jump.

Ignite Restaurant Group Inc., casual-dining parent to Joe's Crab Shack and Brick House Tavern + Tap, has named John Gilbert, former CEO of Minneapolis-based Famous Dave's of America Inc., president of 203-unit Macaroni Grill. Gilbert succeeds David Catalano, who moved to president of 20-unit Brick House and succeeded Jim Kunz there.

The March Madness Music Festival will be led by the likes of Bruce Springsteen and the E Street Band, Tim McGraw, The Killers, fun. and Jason Aldean, who will play during the free three-day event in Dallas at one of the three concert platforms: the AT&T Block Party, the Coca-Cola Zero Countdown and the Capital One JamFest, being held in conjunction with the Final Four in AT&T Stadium.

The fuel economy ratings of new vehicles has continued to increase since the start of the 2014 model year, according to University of Michigan. The university's Transportation Research Institute reported the average fuel economy rating of new vehicles sold in the U.S. was at a record-high 25.2 mpg in February. It was the fifth straight month the fuel-economy figure has topped 25 mpg.

J.C. Penney shares rose 9% early Tuesday after a 25% gain last week after the company posted better-than-expected fourth-quarter results and said it was on first-quarter track for its first profitable quarter since early 2011. An Academy Awards show sponsor the past 13 years, J.C. Penney rolled out six new TV spots during Sunday's telecast as part of its latest "When it fits, you feel it'' marketing campaign. The ads impressed marketing pundits.

Nine activists with the environmental advocacy group Greenpeace rappelled down the 17-story twin towers of the Procter & Gamble headquarters in downtown Cincinnati yesterday and unfurled two enormous banners to protest deforestation linked to palm oil. One of the 60-foot banners read: "Head and Shoulders wipes out dandruff and rain forests."

Cable and Internet provider Comcast is using existing Comcast equipment to build out its publicly accessible wireless network, making homes in Chicago hotspots. The neighborhood hotspots initiative, rolling out during the next several months, will send a separate Wi-Fi signal from Comcast-issued home equipment, enabling anyone within range to get online. Soon, entire residential blocks will begin to show as hot spots on Xfinity's Wi-Fi mobile app, the company said Tuesday.

Anheuser-Busch's Budweiser, the official beer sponsor for the 2014 FIFA World Cup, has joined with Fox Sports to produce a six-part documentary-style series as a lead-up to the event, which is also the latest element in Bud's "Rise As One" platform. Episodes include a look at how the Japan Women's National Team overcame personal and national challenges and tragedies to win the 2011 World Cup.