Kraft Macaroni and Cheese is expanding its social media outreach efforts with help from a high-tech start-up that analyzes photos shared on Twitter, Tumblr and Instagram. The brand, part of the Kraft Foods Group, participated last month in a competition for start-ups at Ad:tech San Francisco, an interactive advertising and technology conference.

Kraft is recalling 96,000 pounds of hot dogs because packaging labels were incorrect, federal officials said Sunday. The Oscar Mayer Classic Wieners packages may have contained cheese dogs, officials said, but the packaging doesn't advise consumers that they contain milk, the U.S. Department of Agriculture's Food Safety and Inspection Service said in a statement.

This disconnect is most evident in how companies today market to Millennials. Many brands continue to push traditional life markers such as getting married, buying a home and starting a family, because that's what drove older generations' purchasing habits. According to a recent study, these brands are completely missing the point.

The Supreme Court will hear arguments on Monday on Pom Wonderful v. Coca-Cola, a case that could significantly change the legal landscape for what name food makers give their products and how they market the product on the food label. Pom sued Coca-Cola in 2008 for misleading consumers on the label for its pomegranate blueberry flavored blend of five juices beverage.

Samsung has spent $770 million over the last two years marketing its mobile devices and has dented Apple's market hold. Kantar Media recently highlighted the mobile phone marketing gap.

General Motors, facing overwhelming criticism for the recall of millions of  cars with defective ignition switches, will not change the strategy for selling its current lineup of new cars and trucks. Tim Mahoney, chief marketing officer and global Chevrolet and global GM marketing operations leader, said the automaker is not spending more on advertising or incentives than previously budgeted and isn’t likely to change that strategy.

General Mills has added language to its website notifying consumers that they give up their right to sue the company if they engage in a variety of activities, including downloading coupons, joining the company's online communities/social media sites, entering a company-sponsored sweeps or contest, or possibly even buying its products.

The World Health Organization is leading with an initiative to regulate e-cigarettes in the same way as tobacco. It would like to classify these devices, which heat a nicotine-laced liquid into vapor, as tobacco under the Framework Convention on Tobacco Control.

Green Bay Packers QB Aaron Rodgers is a veteran of State Farm commercials, and, "like a good neighbor," he is now there to happily greet actors Seth Rogen and Zac Efron in a humorous spot. The ad incorporates the NFL, ESPN's SportsCenter, Rogen's acting career, Eli Manning, Peyton Manning, Nike, State Farm and the upcoming movie, "Neighbors," which stars Rogen and Efron.

Retail holding company Ahold USA on Monday has hired Amy Hahn to be SVP of marketing, effective April 28. Hahn will drive strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, innovation, digital strategy and execution. She will also be responsible for developing digital retailing and loyalty plans.