With denim sales down as women spend more time in their comfier yoga clothes, denim companies are looking for technology solutions. Jean-sellers like Levi Strauss and VF Corporation, which owns Lee, Wrangler and 7 For All Mankind, are scrambling to add more stretch to their fabrics to appeal to the growing number of people seeking clothes that are both comfortable and flattering. And pioneers of form-fitting garments like Spanx are working to create springy pants that look like jeans and steal customers loyal to denim.
Despite all the marketing for healthy eating, Americans still eat less than the recommended levels of produce. So grocers, including Giant Eagle and Walmart, are hoping to entice young consumers and their parents to the produce aisle by creating new, kid-focused snacking sections. Giant Eagle plans go-to kid sections in about 400 stores in the mid-Atlantic and Ohio. And Walmart is shooting for 1,500 stores later this fall.
Looks like Microsoft is knocking $100 off its Surface 2 Windows RT tablets, a move that makes them cheaper than even the lowliest iPads. The cuts mean the base 32GB model now costs $350, the 64GB unit $450, and the 64GB model with LTE $580. That new pricing means the 32GB Surface 2 is now cheaper than a 16GB non-Retina iPad mini. Is it a suggestion that there's going to be a discontinuation or replacement of the Surface 2?
San Francisco Chronicle
Winemakers in Napa and Sonoma counties are busy mopping up after the weekend's earthquake, where toppling barrels may have caused $1 billion in overall damage to the industry. The Napa Valley Vintners, a trade group that represents 500 of about 700 wine brands in the valley, said it was "too early" to estimate losses, but reported that no winery employees were injured in Sunday's 6.0 magnitude quake.
Dunkin' Donuts, which shuttered its few California locations back in the early 2000s, says it is ready to try the West again. In the land where Starbucks reigns, it plans to open a new store in Modesto, followed by Santa Monica and Downey, and has agreements for 200 franchise operations in place by 2020.
New York Post
New York City's iconic Duane Reade drugstore nameplate is getting new billing: "Duane Reade by Walgreens." It is the first time the brand has been forced to share billing with its corporate parent. Walgreen Co. bought the 54-year-old Duane Reade for $1.08 billion in 2010.
San Francisco Chronicle
A Bay Area startup aims to give TV viewers one more reason to cut the cord with cable and satellite companies, offering free over-the-air TV to tablets. Tablet TV does not require Wi-Fi, a cellular connection or even a subscription fee. Instead, all customers need is an iPad or Android tablet and an antenna devices, which Tablet TV sells for under $100. The new company is backed by Granite Broadcasting, owner of independent San Francisco station KOFY.
The New York Times
The City of Chicago and two counties in California are suing drug makers, including Johnson & Johnson, over overly aggressive marketing tactics for painkillers. The moves come as the epidemic of addiction to opioids grows most expensive, costing taxpayers millions of dollars in insurance claims and other health care costs.
Not quite sure what a hipster is, let alone how to market to them? Then Tufts University has the class for you: Professor Jacqueline O'Dell will be teaching a one-credit class called "Demystifying the Hipster." "It's important ... to think about why there's anxiety about producing a definition for it," says O'Dell. "Hipster reflects larger changes to media, art, and literature. And socially and politically as well."
In a bid to win more mobile fans, Mtn Dew is launching a series of bite-size videos, called "Dewdles." The content strategy includes a series of eight 15-second videos, featuring live action animation of a character unofficially known as "little dewd," decked out in a helmet and cape in Mtn Dew's trademark green and red.