Bloomberg
Ambev SA's pricey sponsorship deal for this year's Olympics is playing out well in the stands. The Brazilian beer company has been peddling its Skol brand in souvenir cups, each one emblazoned with a different Olympic sport. The strategy has led spectators to guzzle beer to get the whole collection of 42. Not only is Ambev selling a lot of beer, it's getting the Skol name into kitchen cupboards the world over.
Task & Purpose
Titled "Letters to Dad," the ad features a young boy attempting to send letters to his father, stationed overseas, by turning them into paper airplanes. A little help from a kindly neighbor, paired with a heartwarming piano score, and this kid's story becomes one that all military parents and children can relate to.
Chicago Tribune
Walgreens plans to offer a digital health program aimed at helping patients stick to their medications. The free program awards points for taking medications on time, refilling prescriptions and taking educational quizzes about their conditions and medications. Participants will be able to redeem points for discounts on health-related products at Walgreens.
USA Today
The board of book store chain Barnes & Noble announced Tuesday that it has ousted CEO Ronald D. Boire, saying he "was not a good fit for the organization." Boire, who had been on the job less than a year, will be replaced by Executive Chairman Leonard Riggio, the company announced.
ABC News
New billboards read that Hacienda Mexican Restaurants are "the best Mexican food on this side of the wall" inferring that there is a wall between the United States and Mexico. Hacienda is known for their colorful ad campaigns, but this time, they went too far, state some critics.
Cnet
The company has tapped Pekka Rantala, former CEO of Angry Birds game maker Rovio, to revive the Nokia phone brand as its chief marketing officer. Nokia was once the dominant player in the phone business. If you owned a phone in the '90s, it was probably a Nokia. But the company faded into irrelevancy amid competition from Apple's iPhone.
Cincinnati Enquirer
Panera will likely prevail in its case against Papa John's in its claim the pizza giant stole a high-ranking executive and architect of the digital technology that speeds delivery to consumers, according to a federal judge. Judge John Ross has barred former Panera executive Michael Nettles, at least for now, from working for Papa John's Pizza.
Chicago Tribune
When Wendy's wanted to add blackberries - a fruit it had never used on its menu before - to a new salad, the process of finding farmers and growing enough berries took more than two years. McDonald's faced a similar challenge when rolling out a new fruit smoothie. It took the chain more than two years to find and grow enough mangoes.
Boston Globe
Developers are pitching upscale restaurants at your doorstep as amenities for tenants. With promises of insider service, their goal is to transform a generic luxury building into an 18-hour high-rise neighborhood, one where you can channel your inner Norm Peterson of "Cheers" fame at the bar, or wander downstairs in a sweat shirt during a snowstorm.
The Drum
General Mills must face a lawsuit over the marketing of its Cheerios Protein brand according to a ruling from a federal judge.The company has failed in its fight to stave off the prospect of legal action from consumers over the product, which billed itself as a high-protein alternative to regular Cheerios.