If you enjoy bagels or sport a big, fuzzy beard, you're Jewish enough to enjoy the Toronto Jewish Film Festival. That's the message of the upcoming festival's new ad campaign. The series of 15-second ads and posters are a conscious attempt to broaden the festival's appeal, says Jon Flannery, chief creative officer of advertising agency FCB Toronto.

In what will likely go down as one of the most jaded and ill-conceived marketing stunts in social media history, Snapchat observed 4/20 - the unofficial holiday for marijuana enthusiasts - with a filter that allows users to apply Blackface to photos, all with the endorsement of the name-shilling Bob Marley Estate.

When customers need help, they expect companies to offer it quickly and through multiple social media channels, but most companies aren't set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl, but then they return to predominately one-way social media or content marketing.

It hasn't been a great offseason for free agent NFL quarterback Johnny Manziel. From getting waved by the Cleveland Browns, to legal trouble, the former Texas A&M standout has been in the headlines for all the wrong reasons. Now, fresh off the news of his short-term agent ending their business relationship, Nike also has given him the boot.

Last month, TBWA\Chiat\Day launched a spot for Gatorade Recover, showing star athletes at rest after a big game. Now the agency has launched a new 30-second spot starring Miami Heat shooting guard Dwyane Wade demonstrating how Gatorade Frost helps Wade play it cool under pressure.

The coalition government's new ad campaign is designed to get parents, teachers and coaches to clamp down on disrespectful and aggressive behavior by boys and young men. The $30 million campaign features a one-minute TV ad in which people dismiss or encourage gender stereotypes and violence against women and girls.

The U.S. Food and Drug Administration launched a campaign to show rural youth the risks of chewing tobacco and other forms of smokeless tobacco use. The campaign, called "The Real Cost," will expand to particularly include white male adolescents living in rural areas, where there may be different tobacco norms and cultures.

"Don't go to Paris. Don't tour Paris, and please don't do Paris," the ad's narrator advises over footage of selfie sticks and packed tour boats. Instead, "Live in Paris." The work, from agency TBWA\Chiat\Day, is aimed at younger travelers. It's focused not just on the Millennial generation, but also on those who want to avoid tourist traps.

The retailer announced April 19 that it will allow customers to order most items using a mobile app and get their order delivered to their vehicle when they drive up to the store. The idea adds a twist to drive-through businesses - whether it has been banks, dry cleaners and, of course, myriad fast-food chains.

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today's marketing moment was chosen by David DeMuth, co-CEO and president of Doner. Tootsie Pop's iconic 'How many licks does it take to get to the center of a Tootsie Pop?' campaign is his favorite marketing moment of all time.