As a way to take a break from "adulting" and escape the pressures of grown-up life, Millennials are signing up for adult summer camps that are sponsored by brands such as Cabela's, Cutter insect repellent and art supply maker Tulip. Similarly, adult coloring books are a way for Millennials to de-stress. Timberland ran a four-page coloring book ad in "Marie Claire" and hosted coloring events at its stores in New York and Chicago.

Uber agreed to a $25-million settlement in a lawsuit alleging the ride-hailing company misled and overcharged customers in Los Angeles and San Francisco. The consumer protection lawsuit was filed against Uber in 2014, accusing the company of overstating its customer-safety policy in marketing materials and adding unnecessary fees for tolls and airport drop-offs. Uber will split the payment evenly between the counties.

Starbucks had a clear vision - to make the $2 cup of coffee the luxury that everyone could afford. Howard Schultz, the founder of Starbucks, reasoned that if Larry Lunchbox can buy a $2 hamburger at McDonalds, then he can also buy a $2 cup of coffee. In 1992, if you wanted to write an ad for coffee, there probably wouldn't be that much to say. But companies like Starbucks dramatically increased the value of a commodity item by re-inventing it.

Brian Monahan, VP-marketing of walmart.com who helped develop the Walmart Exchange programmatic media-buying effort, is leaving to become "chief evangelist" of event and media company NewCo. The longtime media agency executive and digital media consultant termed his three years at Walmart.com as "phenomenal," pointing to growth from 55 million to 85 million daily visitors on his watch the past three years.

Kylie Jenner, who was age 9 when "Keeping Up With The Kardashians" first launched, is the embodiment of an entirely new type of celebrity which is is not based in any type of legacy medium. Jenner didn't accrue her fan base via YouTube videos or blogs. Rather, her celebrity-and increasingly valuable brand-stems merely from the image she presents across social media.

With the Summer Olympics in Rio de Janeiro right around the corner, marketing executives throughout the world are on the lookout for the next big stars in sports. After all, history has proved that athletes can sell products and, perhaps even more important, create the connections between brand and consumer that contemporary companies consider key to success.

Whole Foods Market will take the wraps off its new value concept, 365 by Whole Foods Market, on May 25 in Silver Lake, Calif. Two additional 365 locations will open in 2016 - in Bellevue, Wash., and Portland, Ore. Up to 10 stores are expected to open in 2017. "With each store, we're looking to curate a unique experience," said Jeff Turnas, president of 365 by Whole Foods Market.

The Price Chopper supermarket chain, in the midst of a $300 million rebranding campaign with the rollout of its Market 32 stores, has quietly unveiled a house brand called Pics. Mentions of the new Pics line of foods has been made in the past week in newspaper circulars, in stores and on the company's Facebook page and web site

While U.S. sparkling-water consumption remains one-tenth of bottled water, it grew 26% last year, according to researcher Beverage Marketing Corp. The fastest-growing unsweetened brand is LaCroix, whose sales have more than doubled in the last two years to $225.5 million, second to Nestl SA's $339.4 million in U.S. Perrier-brand sales, according to market researcher Euromonitor International Ltd.

How do you persuade tourists to travel to your state when there's a growing chorus of criticism over a new law many gay rights groups slam as discriminatory? That's an issue the travel industry in Mississippi is facing after Gov. Phil Bryant signed a controversial religious freedom bill Tuesday. Here's a look at some high-profile criticisms of the new law, and how some tourism officials are responding.