The coffee company said will introduce a nitrogen-infused version of its cold brew coffee in stores as it aims to capitalize on the explosive growth in chilled coffee drinks. Starbucks said iced coffee consumption has grown 75% in the past decade.

By gathering and examining data that was more detailed than what retailers have been able to access before, research group NPD and Wharton’s Jay H. Baker Retailing Center have unearthed a host of new information about generational differences in buying behavior.

Kia has managed to ride on top of auto marketplace factors that have slowed down other brands lately, led by sales of its boxy Soul, thanks in part to its hamster-centric advertising, with its celebratory new campaign breaking over this past Memorial Day weekend.

Speedo is pioneering a global swim movement for its latest campaign ‘Speedo Fit’, hoping to bring swimming into fitness routines around the world in its first TV campaign in over a decade. The campaign has launched in over 50 markets globally.

One of the benefits of paying $1,500 for a room in a San Francisco “startup house” is you get to live with a bunch of early 20-somethings and observe their obsession with Snapchat. It’s widely known that anyone above the age of 30 finds Snapchat baffling.

For half a century after Fidel Castro's 1959 revolution, Cuba's marketing was limited to patriotic propaganda and its most ubiquitous brand was not Coca-Cola but late revolutionary hero Ernesto "Che" Guevara, daubed on walls across the island.

During a photo shoot in Miami earlier this month, the models decided to create their own music video for Justin Timberlake's new hit, "Can't Stop The Feeling." The women lip-sync and dance around poolside cabanas before taking things to a nightclub.

This is not the first time that the WWE has attempted a brand split. From 2002-2011, Raw and SmackDown (and for a minute, ECW) were completely separate brands. Over the next two months, before SmackDown goes live, the WWE should take stock of what worked in the past to inform their actions in the present.

Minecraft is a huge deal for a generation of kids, and it is a great way to reach that young, crucial demographic. But marketers are no longer free to use the block-building game however they want to sell unrelated products.

Refusing to spend any money on advertising, electric-car maker Tesla Motors has historically relied heavily on word-of-mouth marketing and test drives to increase sales. The company is now testing a way to accelerate its marketing: a referral program.