The Drive
Subaru of America will partner with the Leukemia and Lymphoma Society to help people affected by cancer as part of the carmaker's annual "Subaru Loves to Care" month. Almost 500 Subaru dealerships across the country will participate in the fundraiser to reach more than 30,000 cancer patients nationwide.
The Drum
Social was a cornerstone of the campaign, Warner Bros was one of the first studios to buy into Facebook's camera mask, with an augmented tiara. Snapchat was also incorporated into the campaign, allowing the studio access to that hallowed young demographic. On Twitter, lead actress Gal Gadot offered up behind-the-scenes access to her 900,000 followers.
Chicago Tribune
McDonald's said delivery through UberEats will be available in about one in four of its U.S. locations by the end of June, or about 3,500 restaurants in total. The world's largest burger chain currently offers delivery to about 270 restaurants in Chicago and more than 2,000 nationwide, in cities including New York, Los Angeles, Seattle and Atlanta.
USA Today
Millennials said they spent four hours a week on average poring over personal financial matters at the office, as compared to the two hours spent by Gen Xers, and the hour spent by Baby Boomers. The online poll surveyed 1,242 workers, all of whom had to be currently enrolled in a 401(k) plan.
NYSportsJournalism.com
MLB and MLB Advance Media have signed a three-year deal with Intel that will allow the company to live-stream via Intel True VR app one weekly out-of-market game in addition to featuring post-game highlights and on-demand replays of each game. Access to MLB games via Intel True VR begins with the Cleveland Indians vs. Colorado Rockies on June 6.
Deadline.com
CBS Sports and endurance race brand Tough Mudder Inc. are expanding their partnership with a new deal that will see all Tough Mudder events airing on CBS beginning July 22. As part of the agreement, Tough Mudder is launching a new event, "Tough Mudder X," a mix of the brand's endurance races, Cross-Fit and road racing.
Ward's Automotive
Several of the same overall trends that have been ongoing for months continued, including a downturn (13.7%) in cars and a rise (1.8%) in trucks. Jaguar Land Rover, Mitsubishi, Subaru, Volvo and Tesla managed gains in May from like-2016. However, others recording increases in market share included Ford, Honda, Nissan, Toyota and Volkswagen Group.
Knowledge@Wharton
Amazon, whose stock recently reached $1,000/share, has expressed a mission to take over the retail world, and it seems to be working. While the company's chief executive officer, Jeff Bezos, was criticized years ago for plowing profits back into the digital platform, that strategy has given the company the ability to sell virtually anything that can be shipped anywhere.
USA Today
With traditional colas and other soft drinks under attack by nutritionists, craft soft drinks - also known as artisanal, specialty or small-batch soda - are capturing share by hyping premium and natural ingredients, creative flavors, limited runs, unusual packaging or their local roots. Smaller bottlers are borrowing a page from craft beer brewers.
Forbes
GautumGupta is leaving the company to be COO at a Bay Area startup. Despite the $708 million loss, Uber said it's pleased with the continued revenue growth and by a 9% rise in gross bookings as global operations expand. It even described business in developed international markets as "contribution positive" for the quarter.