• Tesla Ditches Leather For All Vegan Seats
    Tesla has notably eliminated leather seats, offering only vegan materials. However, not every component in a Tesla is vegan - cars still come with a leather-wrapped steering wheel standard, but Tesla has offered to provide a non-leather steering wheel upon request in the past for customers who make a point of avoiding all leather. Tesla's mission statement is "to accelerate the world's transition to sustainable energy."
  • Quicken Loans CEO Apologizes For 'Tone Deaf' Ad
    After a brutal lashing on social media over the weekend, Detroit business tycoon Dan Gilbert apologized for a huge "See Detroit Like We Do" campaign that features a photo of mostly white people. Gilbert said it was "tone deaf" and "dumb," while critics called it a slap to 82%-black Detroit that stung all the more as the city revisits five days of racial and civil unrest that ignited 50 years ago this week.
  • Virtual Reality Ads Are Almost Here
    Unity, the world's largest VR development company, announced Virtual Room, a new type of interactive advertisement it plans to roll out later this year. Unlike the standalone VR marketing experiences you've seen before, Virtual Room ads will surface across a wide network of VR apps, similar to the display ads you see on your laptop or the video ads you see while playing games on your phone.
  • Reebok CrossFit Signs Deal With CBS Sports
    After getting national exposure on ESPN, the Reebok CrossFit Games now have a new media home, signing a multi-year TV and digital partnership with CBS Sports. The deal begins with CrossFit preview shows and will run through the 2017 and 2018 seasons. CrossFit Games executives said this is the single largest participatory sporting event in the world with nearly 400,000 athletes from more than 175 countries.
  • Delta Gets Trolled For Losing Wedding Tux
    A friend of the bride shared the story (and the suit-free wedding day photo) on Reddit, with the caption "If you want to wind up in the same country as your wedding outfits, don't fly Delta Airlines." And the photo says it all: a groom was forced to downgrade to an "I woke up like this" casual look that's basically his boxer briefs and a white t-shirt with the message "This wedding suit courtesy of Delta Airlines" written in Sharpie.
  • Nike's 'Back To The Future' Sneaker Still Getting Leverage
    The 1989 film, "Back to the Future Part II," shows Marty McFly in the seemingly unimaginable year 2015, putting on Nikes whose laces tie themselves. This was the notion of Tinker Hatfield and Mark Parker, then both up-and-coming designers at the company. In 2005, Mr. Hatfield, by now a design star of Nike, and Mr. Parker, now the chief executive, decided to make the shoes for real.
  • Sears To Sell Kenmore Appliances On Amazon
    In an attempt to win back the customers it has lost to online rivals, Sears will begin selling its Kenmore appliances on Amazon.com, including smart appliances that can be synced with Amazon's voice assistant, Alexa. The partnership will begin in Los Angeles before expanding to other markets. It's a move that can be seen as both a step forward for the 124-year-old retailer and an acknowledgment of its current predicament.
  • Surfing The Chaos That Is P&G
    The $65 billion consumer products giant does business in 180 countries around the world, but P&G's hometown claims unique ownership and shares deep roots that have grown intertwined with the company. Procter is not just a big employer with more than 10,000 local workers, it is a local institution that has shaped Cincinnati's wider economy.
  • Sears To Sell Kenmore Brand On Amazon
    Sears Holdings struck a deal to sell its Kenmore brand on Amazon.com in a deal that gave hope to the ailing department store chain's investors.The move marks the first time Sears has sold products directly through the site. Previously, some Sears products were available through third-party sellers on Amazon, the arch-nemesis of the brick-and-mortar retail industry.
  • Marketing Gets Elaborate At Comic-Con
    Comic-Con started in 1970 in a hotel basement, attracting about 300 comic book die-hards. This year, 167,000 people are expected to attend an event that sprawls across downtown San Diego and focuses on what it calls the "popular arts" - television shows, movies, video games and comics. Hollywood has long seen the fan gathering as a crucial marketing opportunity.
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