Apple has released its 2017 holiday ad, "Sway," featuring airpods (which stay in place despite some impressive acrobatics), the iPhone X and Apple Music, via the song "Palace" by Sam Smith. Brand Channel takes a look back at the last 12 years of Apple holiday ads, including the "Get a Mac" era starring John Hodgman and Justin Long and a cameo by Stevie Wonder:

By the time the Thanksgiving holiday wraps up Monday, Delta is expected to have flown more than 4.85 million people - many infrequent flyers - to hundreds of destinations around the world. Delta's holiday planning began several months ago as the airline kicked into high gear its efforts to keep customers moving through the travel stream. At major hub airports across the system, Delta has increased staffing to ease the check-in process.

While many believed Serena Williams' two-month-old daughter Alexis Olympia scored her first major TV ad, the baby girl in the commercial is not actually her because she was "under the weather" and unable to be on set. The tennis legend, 36, starred in a new ad for Gatorade, titled "Sisters in Sweat," that shows Williams cradling a baby girl while expressing encouraging words of advice for women of all ages to stay in sports.

According to the latest holiday shopping survey from Deloitte, 91% of the people who said they would be shopping this holiday weekend plan to do so online. Surveying more than 1,200 adults during a two-day period in early November, Deloitte found that 75% of the survey respondents plan on shopping sometime between Thursday, Thanksgiving Day, through the following Monday (aka Cyber Monday).

Beyond the requisite kitty litter and dog toys, Petco is now offering veterinary services, life stage-focused subscription boxes and e-commerce strategies, appealing to pet owners and creating a buttress against competitors PetSmart and Amazon. Petco refreshed five stores and expanded another to provide the proverbial one-stop shopping for food, toys, apparel, grooming services, dog training and veterinarians.

Hoping to grab its share of the $46 billion industry, convenience store giant 7-Eleven is rolling out an exclusive line called Simply Me Beauty. 7-Eleven joins the growing list of outlets offering beauty ranging from apparel chains to vending machines as consumer appetite for makeup continues to grow. And like many retailers looking to build sales in the margin-rich category, 7-Eleven is angling for Millennials.

The National Football League extended a partnership with Mexico's Ministry of Tourism for the NFL Mexico Series with three additional regular season games, 2019 - 21. The current agreement covered games in 2016, 2017 and 2018. Mexico City has been mentioned as a possible site for NFL international expansion and a potential Super Bowl, along with London.

Uber paid hackers $100,000 to keep secret a massive breach last year that exposed the personal information of about 57 million accounts of the ride-service provider. Discovery of the cover-up of the incident resulted in the firing of two employees responsible for its response to the hack, which occurred in October 2016. The hack is another controversy for Uber on top of sexual harassment allegations and a lawsuit alleging trade secrets theft.

Despite tough times for department-store chains, Macy's has once again shown what it can do when it comes to the magic of the holidays. The flagship store on 34th Street-Herald Square is a feast for the eyes of New Yorkers and out-of-towners alike. This year's window theme is "The Perfect Gift Brings People Together." The store unveiled its windows last Thursday night with a fireworks display. The windows will remain through Jan. 1.

Coffeemaker wreckage, political pizza purchases, and erratic boycott calls flooded social media this week as major brands struggle to navigate the riptide of America's culture wars. Controversies like Fox News host Sean Hannity's defense of accused sex predator and Alabama senatorial candidate Roy Moore have thrust companies into the middle of over-charged topics like racism and society's treatment of sexual assault.