Bourbon brand Jim Beam got dragged into the fight over women's rights after its spokeswoman, actress Mila Kunis, revealed that she's been sending monthly donations to Planned Parenthood in Vice President Mike Pence's name. Pence supporters and abortion opponents did not take kindly to Kunis's actions and they made their disagreements known by starting a #BoycottBeam campaign on Twitter.

Olympic Figure skater Ashley Wagner is the star of a multi-media campaign for Bridgestone Americas to support the company's Potenza tires. The effort will continue to gain traction as the 2018 Winter Games approach, adding Nathan Chen (figure skating), Amy Purdy (para-snowboarding), Evan Strong (para-snowboarding) and Elana Meyers Taylor (bobsled). Marketing includes TV, Internet, social media and consumer activation.

Adidas has launched an AI shopping app which offers a personalized experience for every customer based on their style and behavior. The move marks the first time the German sports giant has made forays into selling products in-app. As well as offering easy access to the brand's online store, the app serves up customized product recommendations and inspiration via a tailored feed of articles, blog posts and videos.

P&G is extending its award-winning "Thank You, Mom" Olympics campaign with "Love Over Bias," a new ad and campaign honoring moms who advocate for their kids in the face of discrimination-kids who have gone on to become Olympic athletes in great part due to the support of their mothers and other loved ones. P&G is updating the platform with real-life stories of athletes' challenges seen through their mothers' eyes.

Administrators at Baltimore County Public Schools, the 25th-largest public school system in the United States, have embraced laptops as part of one of the nation's most ambitious classroom technology makeovers. In 2014, the district committed more than $200 million for HP laptops, and it is spending millions of dollars on math, science and language software. Its vendors visit classrooms. Some schoolchildren have been featured in tech-company promotional videos.

The Canadian Down Syndrome Society is launching a new campaign, entitled "Anything But Sorry: The 'S' Word," that includes a YouTube video, a website with information on how to welcome a baby born with Down syndrome into the world, Facebook birth announcements that can be filled out by parents, even if their babies are now children, and congratulatory greeting cards that can be ordered.

PetSmart has unveiled its first store concept focused exclusively on pet grooming services, The Groomery by PetSmart, with an expected five locations opening in the coming months, including in New York City's Upper West Side neighborhood. Each location features a salon-style modern design in a boutique-sized space of about 1,800 to 2,500 square feet of space, much smaller than a traditional PetSmart store.

A day after Under Armour reported its first quarterly sales decline since it went public in 2005, the sports apparel maker said two of its top executives will leave the company. Andy Donkin, chief marketing officer, and Pam Catlett, senior vice president and general manager of the women's and youth categories, will leave later this month. The brand slashed projections for sales and earnings for the year, sending shares down to a four-year low.

Nike will change how it works with retailers over the coming years, focusing on just a few dozen of them as it works through a challenging market for sportswear makers. Nike executives emphasize the company’s ongoing plans to sell more goods digitally and directly to consumers, a shift from its longstanding model of selling through sporting-goods stores and other traditional retailers.

Sears is bringing back its Wish Book holiday catalog after a six-year hiatus. The retailer began printing the catalog — then called the Sears Christmas Book — in 1933. The first edition’s 88 pages included Miss Pigtails dolls, battery-powered toy cars, Mickey Mouse watches, chocolates and canaries. In 2011 Sears decided to focus on other holiday initiatives. Wish Books varied in size, but they often topped 600 pages.