A partner at a private equity firm said he'd been contacted about a Macy's sale by a real estate investor - while other industry sources close to the situation say they, too, have had similar discussions. The catalyst, it seems, is Jeffrey Smith's Starboard Value, the activist New York hedge fund. Smith is said to be fed up with Macy's poor performance since he invested in it.

Pfizer's new TV spot or Viagra encourages patients to text a keyword from their mobile phones to receive special discounts. In typical Viagra direct-marketing style, it's not a soft-sell message tacked on at the end. The ad opens with the now-familiar woman in a dark blue dress who asks, "Guys, want to save 50% on a yearlong supply of Viagra for ED?"

Avocados from Mexico, which could soon face an import tariff from the Trump administration, will advertise in the Super Bowl for a third consecutive year. This time the emphasis is they're good for you. The ad features a cameo from actor/comedian Jon Lovitz. The ad plays with the notion that we live in a culture where we can't keep secrets.

A new Buick Super Bowl spot stars 2015 NFL MVP Cam Newton and top-earning supermodel Miranda Kerr. The spot invites viewers to "Experience the New Buick" by resetting expectations about the brand's modern vehicles. Buick seems to finally nail this premise. Especially compared to those god-awful "is that a Buick?" spots we've all seen 12 billion times already.

January typically is a slower month for auto demand, leading to the buildup of supply for warmer months. Low gasoline prices, cheap financing and generous discounts are expected to continue propping up demand in the auto industry. December, fueled by record incentive-spending by automakers, was among the best months for U.S. light-vehicle sales in history.

Under Armour's Made in the USA news was overshadowed. At the same time the brand was celebrating its new American-made products, it announced its slowest sales in eight years, with net revenue up only 12%, far below expectations. The brand's CFO resigned and Under Armour shares lost over a quarter of value in early trading.

NHL Commissioner Gary Bettman has said his league wouldn't be first in putting ads on jerseys. Now that the NBA has taken the plunge, is the NHL next? "It's not an active discussion among NHL clubs," Bettman said. "It would take an unusual circumstance - which I would define as 'a lot of money that I'm having trouble comprehending right now' - for us to even be thinking about it."

The Boston Celtics became the latest team to add an advertising patch to its jersey, announcing a partnership with General Electric. The patch will be GE's circle logo and will be rendered in white with a green background on the white jerseys and green with a white background on the green jerseys. The jerseys will make their on-court debut next season.

U.S. digital marketing spend will near $120 billion by 2021, according to Forrester. Investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in five years. Marketers will invest in quality over quantity over the next five years, according to the research company.

With Bella Hadid headlining its new ad campaign and a new partnership deal with Farfetch's Black & White Division, DKNY is trying to connect with consumers on multiple levels. Starting with Hadid and her 10 million Instagram followers seems to be as good a place as any. To help ramp up its digital efforts, DKNY tapped Wondersauce to relaunch its site.