Keith Weed, who controls a nearly $10 billion ad budget at Unilever, sent a clear message to Facebook, Google, Amazon and other tech companies on Monday: Clean up your toxic sites or we’re cutting you off. The maker of Ben & Jerry’s ice cream and Dove soap, spent roughly $2.4 billion of its ad budget online last year — and Weed is fed up with having his ads run alongside terrorist videos or content that fails to protect children.

Stone Brewing Co. of Escondido, Calif., is charging MillerCoors with trademark infringement for co-opting its Stone brand with the rebranding of Keystone Light beer. The beer giant's revamping of Keystone Light was done to emphasize the word "Stone," the lettering of which covers much of a side of a can. "Keystone’s new can design overtly copies and infringes the Stone trademark." 

An industry leader in growing profits, Kraft Heinz is expected to soon acquire another company after a failed bid to buy Unilever for $143 billion almost a year ago. Kraft Heinz, co-headquartered in Chicago and Pittsburgh, is backed by Warren Buffet’s Berkshire Hathaway and largely controlled by the Brazilian private equity firm 3G Capital, which has a well-earned reputation for acquiring companies and squeezing costs.

L.L. Bean said that abuse of its century-old returns policy led it to update the rules. Shoppers will have only one year from the time of purchase to return a product they find unsatisfactory. The retailer's executive chairman, Shawn Gorman, said in a letter to customers that “increasingly, a small but growing number of customers has been interpreting our guarantee well beyond its original intent.”

Quicken Loans, the Detroit-based mortgage lender that also happens to be the largest in the United States, is partnering with Airbnb so hosts can use the reported income to help get them a home loan. Meanwhile, the city of Detroit has effectively banned the house renting service in residential neighborhoods. The city, thanks to an ordinance passed while nobody was looking, has made it illegal for most residents to rent rooms in their homes.   

Amazon's Treasure Trucks will show up at several Whole Foods locations around the nation, the latest integration between the now-combined companies. Amazon said the first offering from its deals-on-wheels trucks will be a product that has become synonymous with Amazon: the Instant Pot. Customers who purchase an Instant Pot through the Treasure Truck via the Amazon app get a $10 off $40 purchase coupon at Whole Foods.

Ford sat out Super Bowl advertising this year in order to focus its marketing spend in a different direction. That direction is towards NBC and its wall-to-wall coverage of the 2018 Winter Olympics as a springboard for the all-new Expedition and EcoSport. Two new ad campaigns that debuted on Friday during NBC’s coverage of the Opening Ceremony for the 2018 Winter Olympics highlight the vehicles.

Talbots will match cash donations up to $250,000 in its third collaboration with “O, The Oprah Magazine” to benefit Dress for Success. This year’s launch date for “O, The Oprah Magazine” Collection for Talbots is Feb. 20 at retail and online. To help get the word out, the activist-leaning Connie Britton, Yvette Nicole Brown, Sophia Bush, Busy Philipps and Tanika Ray are on board as influencers.

A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.

Yum Brands and Grubhub have entered a partnership in the U.S. aimed at driving online sales and delivery to Yum's restaurants, including KFC and Taco Bell. As part of the deal, Yum will buy $200 million of Grubhub stock, to provide the company with the liquidity needed to accelerate expansion of its delivery network. Artie Starrs, U.S. President of Pizza Hut, will join the Grubhub board as an independent director.