NBC Sports’ platforms will air more than 250 hours of the PyeongChang Paralympics, beginning with the March 9 Opening Ceremony and running through March 18. Toyota will be NBC Olympics' presenting sponsor of the Paralympics and the exclusive auto advertiser across the linear and digital networks of NBCUniversal. The Hartford and Kellogg are among the other marketers prepping campaigns.

Bibie Wu has been named chief marketing officer of Del Monte Foods, where she will be responsible for marketing, innovation and R.&D. Wu joins Del Monte from Henkel, where she was Vice President of marketing and head of laundry conditioners and home care. Wu previously was business director of bakery for the Campbell Soup Co.’s Pepperidge Farm business and before that, spent 10 years with General Mills in a variety of roles.

Levi’s Eureka Lab has concocted a new laser-wielding robot to make creating ripped and washed jeans easier and more efficient. It saves time, effort, and the Earth. Previously, factory workers used sandpaper and harsh chemicals to make jeans look properly worn in. The jeans were probably washed for hours, so that the blue color would fade out — even though those dyes would inevitably end up polluting the groundwater.

Bank of America has reportedly fired at least two staffers in its prime brokerage unit after finding they had interfered with an investigation of alleged misconduct by a recently fired executive, Omeed Malik. Malik was fired in January following complaints from female staffers about misconduct. The firings represent a new phase of Bank of America’s probe into its prime-brokerage business.