WeWork is purchasing a digital marketing company whose services it has used since 2016. The New York-based co-working space provider is taking over Conductor Inc., a startup known for helping big-name brands modernize their digital marketing capabilities. Going forward, it will make it easier for WeWork to reach potential members who are looking for workspace, as well as market the many amenities it offers.

The company in recent weeks has told workers at its going-out-of-business sales that it doesn't have enough money to pay severance. Its United Kingdom division has been placed under administration — the U.K. version of bankruptcy — after falling behind on debt payments. A hearing scheduled for bankruptcy court has been postponed three time this week, signaling that the company's reorganization plan could be collapsing.

In what was billed as a preview of the action that will take place this summer, FIFA, Fox Sports, NBCU’s Telemundo Deportes, marketers, fans and even Vladimir Putin celebrated 100 Days to the World Cup, which will take place in Russia June 14 - July 15. FIFA had what arguably was the most eccentric clip of the day: Russian leader Putin kicking and heading a soccer ball with FIFA President Gianni Infantino in the Kremlin.

Papa John’s last week ended its sponsorship of the National Football League, and the NFL named rival Pizza Hut its new sponsor the next day. Now Papa John’s must resolve the bigger problem of redefining its brand to revive flagging sales growth. In addition to charging more for pizzas than its chief rivals, the company has a unique challenge in how tightly its controversial founder, John Schnatter, is woven into its image.

Blue Apron Holdings Inc., which launched in 2012, is touted as the most well-known of the brands. But since it filed to go public, the company has had to deal with an onslaught of copycats, including Amazon.com, Walmart, Martha Stewart and now, Oprah Winfrey. Weight Watchers International Inc., of which Winfrey is a board member and investor, is launching a line of “quick-prep” kits to be sold in grocery stores.

Even Millennials are getting sick of Instagram. More than half of users ages 18 to 24 revealed they are “seeking relief from social media,” according to a survey. The poll, taken in December, found that 34% of young users had deleted social-media accounts entirely. Forty-one percent of respondents said they waste too much time on social media, and 35% agreed that people their age are too distracted by their online lives.

Jane Fonda, Anjelica Huston and Chiara Ferragni are among the influential women appearing in a Pomellato video to spread a message of female empowerment. The video is to be unveiled today and “The New York Times” is running an article touching on important milestones in the women’s movement in the 20th and 21st centuries.

The Los Angeles Clippers have signed a deal naming Bumble a team marketing partner, including a logo patch on player jerseys. The Clippers are the 20th NBA team to sign a jersey-patch pact. Bumble is a social-media based firm led by founder and CEO Whitney Wolfe Herd and other women, with a primary dating application that requires women to make the first steps in a potential chat.

Constellation Brands Inc., the U.S. distributor of Corona, and Anheuser-Busch InBev, are rolling out higher-priced lower-calorie brews they say are aimed at satisfying drinkers’ thirst for a more sophisticated light beer. U.S. shipments of the biggest brands such as Bud Light and Miller Lite have been falling for years, while shipments of Michelob Ultra, a pricier low-carbohydrate brew, have increased every year since 2011.

Six all-female crews from Lufthansa, SWISS, Austrian Airlines, Eurowings and Brussels Airlines will start their morning rounds to Berlin for International Women’s Day. The jets will be flown from Frankfurt, Munich, Dusseldorf, Vienna, Zurich and Brussels. The FlyingLab from Frankfurt to Houston is under the command of an entirely female crew.