The PGA Tour and LPGA have signed deals with Aon, naming the global professional services firm an official partner for each circuit, with combined marketing support that will be anchored by the Aon Risk Reward Challenge. The alliance, which begins with the 2019 season, names Aon the “official risk, retirement and health advisor of the PGA Tour” and the “official professional services firm of the LPGA.”

Outer-borough neighborhoods where it’s hard to find a taxi cab are being featured in an Uber ad as lawmakers craft new regulations on the city’s struggling taxi industry. New York’s top app-based car service launched the 30-second spot, called “Uber’s There,” with an ad buy of more than $1 million on broadcast and cable television in the city. The ad mainly features people of color stepping into Uber cars in the outer boroughs.

The company -- known for products like Smucker's jam, Jif peanut butter and Folgers coffee -- announced Monday that it would sell its baking business to private equity firm Brynwood Partners for $375 million. The deal includes the Pillsbury, Hungry Jack, Martha White, White Lily and Jim Dandy brands, Smucker said in a statement.

When it comes to their favorite fast-food chain, consumers keep clucking about Chick-fil-A, a new survey finds. The chicken-sandwich chain maintained its lead to emerge as the favorite chain by a comfortable margin over second-place Panera Bread, according to the American Customer Satisfaction Index's Restaurant Report 2018. Texas Roadhouse outpolled Cracker Barrel and LongHorn Steakhouse among full-service restaurants.

Washington Nationals outfielder Bryce Harper appears to hit a home run off of Cincinnati Reds relief pitcher Michael Lorenzen in a new Gatorade ad. The spot was shot in January near Los Angeles. In reality, Harper is 1-for-2 with two walks in four career plate appearances against Lorenzen. And Lorenzen hit more home runs (three) in six plate appearances in the month of June than Harper hit (two) in 105 plate appearances.

Netflix is reportedly testing out a new “Ultra” subscription tier that would up the monthly price even higher than the company’s current $13.99 “Premium” option, according to a report from TuttoAndroid. The new plan would cost $16.99 and offer up to four simultaneous 4K streams at once time, which eagle-eyed Netflix users will note is already offered on the cheaper, Premium plan.

Among MLB partners that will have a presence at the Geico All-Star FanFest in Washington, D.C., July 13 - 17 are 5-hour Energy, Arm & Hammer, Budweiser, Chevrolet, Coca-Cola, Doosan, Franklin (batting globes), MasterCard, Mitel, MLB Network, Nathan’s Famous, New Era, Old Dominion Freight, OxiClean, Papa John’s, Rawlings (baseballs), Scotts, Snapple, Sony,  SuperCuts, Tiffany and Topps. 

The animated Moulin Rouge-like advertising creation was the centerpiece of the supermarket chain’s twice-yearly, two-week-long deep discount on canned goods — and the catchy tune, no doubt, is one of the longest-lasting on Madison Avenue. But as the chain’s circulars promoting the July event were mailed to homes last week, the dancing girls were nowhere to be seen.

Walmart is selling “Impeach 45” and “Impeach Trump” baby and adult apparel for opponents of the controversial 45th president of the United States. Walmart’s new clothing line, which is produced by third-party companies, doesn’t seem to be part of any targeted corporate political agenda. The retailer also sells Trump slogan “Make America Great Again” and “Donald Trump Speaks For Me” apparel. 

Given that almost 1.7 million people saw the movie, co-produced by Pepsi, in its first weekend, it seems clear that more “branded content” movies are in consumers’ future. As opposed to selling, branded content looks to inform and entertain so that “when you need to go out to buy this product, you’ll buy from” the brand, says “Black Ops Advertising” author Mara Einstein. “It’s a longer time frame.”