CNBC
A meager 3% of grocery spending in the U.S. takes place online today, according to a study from Bain & Co. in collaboration with Google. American shoppers are still reluctant to try delivery services and often don't stick with them, but the firm predicts grocery delivery will ultimately take off as companies continue to invest in it. “Grocery shoppers are still concerned they're being charged higher prices online and complain about delivery drivers being late, among other disappointments,” according to CNBC.
The Drum
A safety video for Air New Zealand featured a remake of the Run-DMC hit song “It’s Tricky” and Sisters Underground’s “In the Neighborhood.” It was criticized in New Zealand for being confusing. The airline announced it was withdrawing the video and would replace it with the company's 2016 “Summer of Safety” video, according to The Drum. The company also acknowledged the controversy in a comedic way by posting a tongue-in-cheek job ad for a head of safety videos.
Drug Store News
Just in time for Valentine’s Day, CVS Health is offering no cost “Know Your Numbers” heart health screenings at MinuteClinic locations every Thursday in February. The screenings, supported by Tylenol, will help participants learn the five key personal health numbers that can help them determine their risk for heart disease: total cholesterol, HDL (good) cholesterol, blood pressure, blood sugar and body mass index.
New York Post
Amazon and Washington Post owner Jeff Bezos scuttled a $20 million Super Bowl spot for his spaceflight company Blue Origin after it surfaced that his girlfriend, Lauren Sanchez, had helped shoot footage for the commercial, sources told Page Six of the New York Post. Instead, a last-minute commercial was created for the newspaper, with narration by Tom Hanks. Sanchez, a former TV anchor and helicopter pilot, has been shooting aerial footage of Blue Origin rocket launches and landings.
The Detroit News
A Super Bowl ad that ran only in Canada sponsored by an auto workers union called General Motors greedy and “un-Canadian.” GM of Canada sent a cease-and-desist letter to the Unifor union, but the demand wasn’t heeded. GM says in a statement that the ad is misleading and inaccurate. The ad calls for a boycott of Mexican-built GM vehicles in an effort to save the Oshawa, Ontario plant, set to close at the end of this year.
Fortune
Due to a recent European trademark ruling depriving McDonald’s of the Big Mac trademark across the EU, Burger King can now advertise the “Burger Big Mac Wished It Was” burger with no legal repercussions. In a spoof ad, Burger King Sweden showed a restaurant menu offering the burger alongside a selection including “Like a Big Mac, But Actually Big,” “Kind of Like a Big Mac But Juicier and Tastier,” and “Big Mac-ish But Flame-Grilled of Course,” according to Fortune.
Fast Company
If Slack, Kate Spade and Zara are any indication, it would seem brands changing their logos with no warning is a new trend. Zara’s new look is proving controversial, with fans and detractors weighing in on Twitter with arguments about the type design. But some feel strongly that it is a step forward for the brand, according to Fast Company.
Time
Chipotle Mexican Grill was once the envy of entrepreneurs everywhere, growing from a single location in Denver into a billion-dollar burrito empire by 2006, the year the company went public. Then came the meltdown in 2015, which included a norovirus outbreak in California and salmonella in Minnesota followed by a high-profile outbreak of E. coli in Washington State and Oregon, and then another norovirus incident in Boston, notes Time. Now, a new management team aims to lure consumers new and old, with tactics ranging from a customer-loyalty program to beefed-up delivery options.
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