• Nordstrom Uses Influencers To Ease Shopper Anxiety
    Nordstrom created an influencer campaign that highlights the luxury retailer’s new safety measures. Instagram posts show the influencers “clad in trendy clothing and masks” and “photographed in unusual and notably spacious parts of the store like the Nordstrom x Nike sneaker boutique,” according to The New York Times. “The posts all praised Nordstrom’s safety measures, like mandatory masks, abundant hand sanitizer and adherence to social distancing.”
  • Dunkin' Closes More Stores
    Dunkin’ added another 350 stores to its closure list. The company expects to close up to 800 underperforming U.S. stores this year due to the pandemic. The company had previously announced the closing of 450 stores within Speedway gas stations. Dunkin’ chief financial officer Katherine Jaspon said during a conference call with investors that the 800 stores represent 8% of Dunkin’s US footprint but just 2% of its sales.
  • Shake Shack Adding First Drive-Thru
    Shake Shack plans to add a restaurant with a drive-thru as part of a strategy to diversify the format of its stores, which have lost business due to the COVID-19 pandemic. “The new drive-thru restaurant, planned next year, could have at least three lanes dedicated for mobile pick-up orders, as well as in-person drive-thru ordering like a traditional fast-food chain, according to a rendering the company released,” per Nation’s Restaurant News. The company said it is looking to test drive-thru locations in suburban high-traffic markets, but didn't name any specific locations.
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