The apparel brand formerly owned by Walmart is being taken in a new direction by its new owners, Go Global Retail. Technology implementations have been top of mind. The new owners want to leverage the digital makeover to further reach the retailer's target demographic of millennial women between ages 18 to 35.
Kroger is getting in on the food-industry trend by partnering with startup ClusterTruck. The midwestern grocery chain will supply ghost kitchens—industrial workspaces where food is prepared for delivery or takeout, often for multiple vendors—which ClusterTruck will use to cook its food orders.The partnership is an expansion of a pilot program that took off last year. The concept became buzzy in 2018 when Uber cofounder Travis Kalanick declared it the next big thing.
One California Taco Bell attracts tourists from all over the world.“Nestled 75 feet from the ocean on Pacifica State Beach, it looks more like a SoCal bungalow than a fast-food place with $1.29 tacos,” according to SF Gate. “The beach’s gentle waves lightly crash against the sand behind the Taco Bell, burritos make their way out of a surfer to-go window on their wrap-around porch, and there’s a surfboard rack out front, because, of course, there is.”
A TikTok video featuring a man swigging a bottle of Ocean Spray while wheeling down the road on his skateboard listening to Fleetwood Mac went crazy viral, and the brand decided to reward the user with a cranberry red pickup truck filled with juice. “While random — and strange — the video instantly struck a chord with TikTok’s young audience, garnering more than 24 million views,” according to The Boston Globe.
Instagram is launching a campaign in India called “Love Runs Deep” aimed at marketers to show them the business impact of influencer marketing. The effort includes a contest where brands are invited to submit their briefs. Five will be chosen to have access to 25 creators to work with them for free, in addition to $25,000 in ad credits to run their campaigns.
Venerable shoemaker Cole Haan is collaborating with Slack, the workplace messaging service, on a pair of limited edition sneakers. Cole Haan is producing four different versions of the sneaker, which each use one of Slack’s primary colors for their soles, and they all have small Slack logos on the heel cap. According to Cole Haan’s landing page for the sneakers, they were designed “with the Slack crew, over Slack.”
Regal Cinemas, the second largest theater chain in the country, is temporarily closing its 663 theaters in the United States and Britain. The news comes in the wake of delays of expected blockbusters like the new James Bond film. “If the studios continue postponing all their releases, the movie theaters aren’t going to be there for those postponed releases,” John Fithian, chief executive of the National Association of Theatre Owners, told The New York Times.
Walmart is launching a website with an interactive learning program on prescription drug safety, with access to mental health resources. “Safe and Well"
is free to anyone through Walmart’s relationship with social-impact education organization Everfi. October is National Substance Abuse Prevention Month and National Medicine Abuse Awareness Month.
Kellogg’s is debuting its first-ever board game: Morning Craze, with a focus on cereal lovers. The game’s aim is to help consumers avoid awkward mishaps that could occur when “the most important meal of the day” is missed, the company said. Players gather pieces of cereal as the game progresses.The player who ends up with the most pieces “silences the growl and wins the game,” the company said.
CMOs at tech companies dominate Forbes
’ annual ranking of The World’s Most Influential CMOs
. Developed with research partners Sprinklr and LinkedIn, the eighth-annual list includes leaders who are “challenging the status quo, creating a lasting impact within business and culture and disrupting their respective industries,” according to Forbes
. At the top: Apple’s Phil Schiller, Adobe’s Ann Lewnes, Google’s Lorraine Twohill and Microsoft’s Chris Capossela.