Very few folks in the interactive marketing biz can brag that they've been working in the industry for 16 years. But J.G. Sandom, president and CEO of RappDigital, the interactive arm of Rapp Collins Worldwide, can make that claim.
After paying a staggering $900 million for commercial time, Sydney Olympics advertisers are hoping to come up winners in the scramble for TV viewers' attention.
New study from market research firm NFO AD:IMPACT shows 66% of all online consumers are aware of online newspapers.
As the dot-carnage of dying Web firms piles up, survivors are shifting from big bucks television and print advertising to cheaper online ads. Web ads are easier to track, more focused, less costly.
The online advertising industry is working harder to please clients these days as it tries to woo brick and mortar companies to the Web in hopes of offsetting declining sales in the once free-spending dot-com world.
For local television stations, the democratic process can be both a godsend and a pain in the tuchas. That seems to be the consensus among stations in hot political markets, where political ad dollars are making for a lucrative but hectic autumn.
Take a look at some of the web pages on which you advertise. Not only do you have to compete for attention with all of the content offerings on that page, but you also must compete with other advertisers. If you don't do this already, perhaps you should c
The world of dot.coms may appear to be taking a fierce beating of late, but don't assume from that the flush of dot.com advertising that began spreading across all forms of media is drying up as a result.
Plagued by revenue losses, staff layoffs and poor advertising sales, the gold rush enjoyed by Chinese dot-coms is coming to an end.
The premiere episode of the Dr. Laura Schlessinger syndicated television series, which ran across the country yesterday, clearly suffered from a summer's worth of protests by gay and lesbian activists as well-known advertisers mostly shunned the show. (Fr