If the broadcast networks seem suddenly silenced in their proclamations of a ratings rebound it may be because the numbers for the year are now out. Things don't look good.

A few weeks ago, at the Jupiter Online Advertising Forum, all the topics covered in the name of online advertising were discussed, except one: pay-for-performance model advertising. Why not start giving the market what it is asking for?

NBC officials are concerned that if websites are given too much leeway to cover the Games, they might steal some of the TV audience, lower ratings and affect NBC's deals with advertisers, who have paid a combined total of more than $900 million.

The number of visitors to a website is a serious matter. Unfortunately, measuring website visitors is not a precise science and the two chief methods for keeping track seldom agree.

America's biggest weekly financial news publication just got a little bigger.

Yet few marketers target this diverse ethnic group.

Kraft Foods, the world's largest branded food company, said Thursday that it planned to consolidate its general market media planning and buying activities for the United States and Canada, overhauling a system that currently uses several agencies.

Internet companies that keep their original dot-com names are more likely to be associated with doom than profit.

Boosted by a strong advertising market, General Electric Co.'s NBC said it took in a record $900 million in gross sales for its coverage of the 2000 Olympic games, which begin next week in Sydney, Australia, Friday's Wall Street Journal reported.

With radio ad revenues on the rise and listenership holding steady, you may think that radio advertisements would be getting better. Not necessarily so.