Who is killing cockrobin.com? It could be the ad agencies themselves, persuading the e.com beginners, who know little about the game, to buy too many expensive media ads.

Mobile phone technology seen as powerful tool for leading shoppers to products they want wherever they are.

The workhorses of publishing are taking to the Web, where mainstream media stumbled. Their strategy: Build b-to-b exchanges.

If you're planning to buy property on one of these sites, there's a few things you should know before venturing further.

The collapsing fortunes of Britain's dotcom companies have filtered through to the advertising world.

Universal Pictures announced earlier this week that it will promote its new movies and deliver "brand messaging" through ReplayTV. This deal would likely represent the first advertising campaign to reach consumers via personal video recorders (PVRs).

It's not entertainment that's drawing people to the Internet, says a new survey of frequent Web surfers commissioned by consumer products giant Unilever.

The broadcast and cable networks are enjoying the short-term benefits of the economic boom by squeezing more commercials into every hour of programming. But media directors say ad clutter will turn into a long-term problem for the networks by pushing away

According to a much-publicized demographic report issued last month by Media Metrix and Jupiter Communications, for the first time, the Internet is more feminine than masculine.

BBDO Worldwide's interactive agency @tmosphere Wednesday signed an agreement with DoubleClick, naming the ad company its preferred vendor for ad serving, tracking, optimization and reporting.