Finding the right ad sales partner is complicated. Bigger isn't necessarily better (although it might be). An agency with a strong interactive focus might work best for you (or maybe not). Lost? Here are a few signposts to set you in the right direction.
The typical US streaming media consumer is a 36-year-old white male who lives in the Midwest, has completed some college education, and earns between $50,000 and $75,000, according to a survey by MeasureCast and Harris Interactive.
Sellers always try to increase the price of inventory by convincing buyers that traffic, reach, content, and media brand matter. What really matters, in media and in brand?
Research indicates that most online banner ads serve corporate or product awareness or positioning, rather than to push a sale.
Tivo and ReplayTV might very well force the advertising industry to destroy and rebuild itself to suit the television viewer of the future. How worried should advertisers be?
Long before the votes were tabulated, there was a clear winner in the presidential race: media sites on the Web.
While full banners remain the online ad format of choice — used by 80 percent of Web advertisers — other ad types garner greater exposure on the Web, a study says.
The controversial talk show hosted by Dr. Laura Schlessinger is headed for the post-1 a.m. graveyard as of next week on key CBS O&O stations, including the crucial markets of New York, Los Angeles and Chicago.
Is media a commodity or not? Are price and service the only distinguishing factors that a buyer should take into consideration when putting together a media buy, or do quality considerations count?
At the American Advertising Federation's Summit, new advertising vehicles were revealed. Here's a briefing.