The figures will give a lot of encouragement to the Internet industry in the U.K., battered by investment worries, dot-com disasters and general economic uncertainty.
There are two mindsets to consider when it comes to choosing the right marketing and advertising agency, and deploying the right strategies for marketing and advertising in the year 2001 and beyond.
Traditional advertisers are beginning to let go of online bucks, and they need help.
The magazine industry enjoyed a record year in total ad spending and ad pages in 2000, despite difficulties in December.
Online advertising is down but not out, as advertisers affirm their plans to double spending on Internet ads and marketing within three years.
Yes, click-through rates have been declining, but they've stabilized over the last 18 months. The industry is maturing, and the first metric to demonstrate this stability is the click-through rate.
News whiz Joel Cheatwood must pull WCBS out of the ratings and revenue cellar. Can he pull it off?
It looks like 2001 is going to be an even worse year than we thought for Internet companies that depend on advertising for the bulk of their revenue.
Many e-marketers say their online advertising objective is branding. But there are different kinds of branding objectives that dictate very different strategic and tactical approaches.
As Time Warner and AOL exchange their final vows, the pair might do well to remember that the beautiful music they make together might not strike the same tone with some of their most important constituencies: advertisers and media buyers.