Clearing the final obstacle to the creation of the world's biggest media business, the Federal Communications Commission has approved the proposed merger of America Online and Time Warner.

How do agencies adjust the media mix of an ad campaign? Here are some ways to determine how much spending goes to which medium, taking into account the status of the medium.

In some schools of thought, television is a couch potato medium, the Internet is an active medium, and never the twain shall meet. A new study by public opinion researchers would seem to disprove that theory.

With the number of commercial emails predicted to be at 268 billion by 2005, the sheer volume of advertisements being delivered to your customers necessitates an emphasis on retention tactics.

What's behind the recent dot-com layoffs? Softening ad revenue's been fingered as the culprit. But is Internet advertising really in such a sorry state? Bill decided to see what the numbers have to say.

All across the magazine industry, executives are looking to eke out tiny advertising-revenue growth at best this year. In the tech-magazine segment, the struggle is even greater.

They can be, if done right. Here's some advice.

This year's game is expected to draw roughly 130 million viewers, but selling ad time for this year's Super Bowl hasn't been a cinch for CBS Television Networks, which is airing the Jan. 28 game. (free trial subscriptions available)

The key to online media planning is to achieve a long-term slow-money strategy rather than use an aggressive short-term approach. It's wise to negotiate relationships and partnerships in the online space.

Advertising to 'tweens' is one where the parent still buys, but the child needs to approve.