The New York Times offers an overview of the magazine industry's portentous last months of 2000, and a glimpse at what publishers can expect in 2001.

After trafficking out ads to the various sites that made the buy, our media planner analyzes and assembles the data for the postbuy document, coming up with theories for the next campaign.

Priceline.com has rolled out the first commercial of a new national campaign, and the 30-second execution - inviting consumers to "Spend less. Live more" - is conspicuously absent pitchman William Shatner.

Tom Hespos has peered into the darkness of a time before third-party serving -- and has stepped back from the abyss in horror. No wonder he suggests that publishers not restrict marketers' use of third-party serving that involves user profiles.

What happens when advertisers can't afford to pay, and sites that depend on the revenue from those ads can't collect?

Online-marketing company Engage Inc. announced a massive restructuring that will cut its work force about in half over the next several months.

Sure, the perennial industry monoliths can dominate the Web - just not by using the same old tactics. Where can they learn the new tactics? The little guy.

The infomercial industry is uniquely suited to capitalize on an economic recession, since TV stations would be glad for the revenue while they stop paying for programming.

Gear owner Bob Guccione Jr. has struck a deal with Digital:Convergence Corp. to make the men's monthly the first 100% wired magazine by way of the :CueCat.

Several leaders in the Internet advertising and marketing universe to share their ideas about what has gone before, and what lies ahead in 2001.