With Internet companies crashing and burning almost daily, investors are increasingly asking who supplied the fuel for the dot-com hot-air balloons. Often as not, it is research firms who get the blame.
CBS has decided not to broadcast a handful of rerun episodes of the dramatic series "Family Law" after a big advertiser, Procter & Gamble, said it would withdraw its commercials because it deemed the content too controversial.
Forecasting was easy when Internet business was booming. Fifty percent here or there didn't make much difference when the sky was the limit. Then the sky fell, forcing forecasters to the short strokes. Now they're moving out of sync.
Have you noticed that users from particular domains or ISPs are responding better to your message than the general Web population? Target them specifically. You cut down waste and can better address your audience.
The advertising slowdown is hitting cable-television networks even harder than many feared.
Tobacco companies are not living up to a 1998 agreement to stop promoting cigarettes to children, a study of advertising patterns in 38 national magazines has found.
Web publisher MarketWatch.com said it plans to streams television ads online in its online ad units, beginning with a spot for American Airlines's AA.com.
Two large European advertising companies reported first-half results today that offered starkly different views of the sharp downturn in ad spending.
The financial realities of the agency business are growing more difficult for smaller shops in an increasingly bleak ad environment.
Microsoft has kicked off a $100 million program to convince the country's advertising community that online advertising works.