• Research Firms Feel Heat Amid Dot-Com Meltdown (Reuters Securities)
    With Internet companies crashing and burning almost daily, investors are increasingly asking who supplied the fuel for the dot-com hot-air balloons. Often as not, it is research firms who get the blame.
  • CBS Drops Reruns as Advertiser Pulls Commercials (NYTimes.com)
    CBS has decided not to broadcast a handful of rerun episodes of the dramatic series "Family Law" after a big advertiser, Procter & Gamble, said it would withdraw its commercials because it deemed the content too controversial.
  • Internet Advertising: Looking For How Low Is Up (Forbes.com)
    Forecasting was easy when Internet business was booming. Fifty percent here or there didn't make much difference when the sky was the limit. Then the sky fell, forcing forecasters to the short strokes. Now they're moving out of sync.
  • Targeting Domains, Cutting Through the Clutter (ClickZ)
    Have you noticed that users from particular domains or ISPs are responding better to your message than the general Web population? Target them specifically. You cut down waste and can better address your audience.
  • Commitments for Cable-TV Ads Falter as New Fall Season Looms (WSJ)
    The advertising slowdown is hitting cable-television networks even harder than many feared.
  • Tobacco Ads Still Targeting Children, Study Shows (Reuters)
    Tobacco companies are not living up to a 1998 agreement to stop promoting cigarettes to children, a study of advertising patterns in 38 national magazines has found.
  • MarketWatch to Offer TV Commercials in IAB Units (IAR)
    Web publisher MarketWatch.com said it plans to streams television ads online in its online ad units, beginning with a spot for American Airlines's AA.com.
  • Outlooks Vary at Europe Ad Companies (NYTimes.com)
    Two large European advertising companies reported first-half results today that offered starkly different views of the sharp downturn in ad spending.
  • Competing Against the Multinationals (NYTimes.com)
    The financial realities of the agency business are growing more difficult for smaller shops in an increasingly bleak ad environment.
  • Microsoft Targets Top U.S. Agencies (AdAge.com)
    Microsoft has kicked off a $100 million program to convince the country's advertising community that online advertising works.
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