For the first time, tablets are on track to out ship desktop computers this year, according to estimates from IDC. If accurate, the shift would catapult us into a true "post-PC era," Mashable remarks. Shipments of tablet PCs are expected to grow by 48.7%, this year, while those of desktops are on pace to decline by 4.3%, IDC reports.
Following reports of Yahoo’s plan to buy Dailymotion for around $300 million, sources tell Business Insider that the deal is “as good as done.” Trying to explain the would-be buy, BI suggests: “It fits into Marissa Mayer's big picture content strategy.” Her plan, one source says, is to reduce Yahoo's original content costs to "essentially nothing," partner with media brands, and buy a ton of user-generated content.
Later this week, Apple is widely expected to report that its income this quarter was lower than the same period a year ago. That, as Fortune reports, would mark the first such decline in a decade. Yet, the would-be drop won’t mean the sky if falling for Apple, because, for one, Wall Street already priced the negative growth into the stock. “Judging from the performance of Apple's shares since early March, the smart money has been pouring back into the company,” Fortune notes.
Yelp is rolling out a feature that it claims can quantify the value it provides small businesses. “It helps business owners understand the impact that Yelp is already having on their revenue,” TechCrunch reports, citing comments from a Yelp spokesperson. Also, “It gives them a baseline from which to judge the success of their advertising campaigns.” To make its estimates, Yelp is apparently separating customer leads from page views.
Ready for its close-up, streaming music service Spotify announced plans this week for its first advertising campaign. “Spotify is spending more than $10 million on commercials that will debut during the new season of "The Voice," a talent show for singers on NBC,” Reuters reports. “The commercials, created by the advertising agency Droga5, include a concert-goer crowd surfing in an endless sea of people and a guy dancing at a party.”
Apparently, all the personal information and preferences that users share on Facebook isn’t sufficient for the company’s ad targeting ambitions. “Instead, [Facebook] is tapping into outside sources of data to learn even more about them -- and to sell ads that are more finely targeted to them,” The New York Times reports. For that reason, Facebook recently partnered with four behavioral data specialists, including Acxiom and Datalogix.
Trying to fend off foreign hackers, the Department of Homeland Security has embarked on a broad recruiting effort. As The New York Times reports, however, the agency is fighting an uphill battle. “Potential recruits with the right skills have too often been heading for business, and … the National Security Agency, where they work on offensive digital strategies,” NYT writes. “At Homeland Security, the emphasis is on keeping hackers out, or playing defense.”
On the heels of announcing his departure from the FCC, Commissioner Robert McDowell is taking about net neutrality, and his problem with legislation. “McDowell,” as ars technica reports, “didn't want neutrality rules at all.” According to McDowell: "I just think it was needlessly disruptive and a diversion of FCC resources … But it remains to be seen what the courts think of it.”
HTC’s new chief marketing officer, Benjamin Ho, is promising big changes at the phone maker, beginning with plans to retire its “Quietly Brilliant” tagline from product ads. “We have a lot of innovations but we haven’t been loud enough,” Ho told The Wall Street Journal. Ho, as WSJ notes, is HTC’s third marketing chief in less than two years. “The new approach, he says, will be bolder.”
Moving beyond music, Spotify is reportedly readying a video streaming service. “According to two sources briefed on the company's plans, Spotify intends to become an on-demand music and video service -- one that would invest in original content and compete heads-on with Netflix,” Business Insider reports. “Ultimately, Spotify's metamorphosis would also put it into competition with content creators and providers, such as HBO.”