Around the Net In Online Marketing Editions for April 2001
Around the Net In Online Marketing - Monday, April 16, 2001
The Name of the Game (ClickZ)
Contest to Promote Kissing in Commercials (LATimes.com)
Around the Net In Online Marketing - Friday, April 13, 2001
Alternative Advertising Revisited (Digitrends.net)
Online Advertising Perspective (eMarketer)
DoubleClick's Earnings -- the Good, the Bad and the Ugly (TheStandard.com)
Around the Net In Online Marketing - Thursday, April 12, 2001
Retention-Based Advertising (ClickZ)
Advertisers Woo Buyers With Entertainment (Digitrends.net)
Ad Disputes Tune Web Radio Out (CNET News.com)
Around the Net In Online Marketing - Wednesday, April 11, 2001
IAB Changes Name, Tweaks Organization (IAR)
The Current State of Ad-Pricing Models (ClickZ)
Around the Net In Online Marketing - Tuesday, April 10, 2001
Weak Economy, Ad Market To Hurt Net Firms' Results (WSJ.com)
The Personal Side of Opt-in Email (Digitrends.net)
Around the Net In Online Marketing - Monday, April 9, 2001
5 Tips For Effective Campaigns (Digitrends.net)
Reporting Discrepancies Still Major Issue, Despite Standard Terms and Conditions (IAR)
Around the Net In Online Marketing - Friday, April 6, 2001
Karmazin Foresees 2nd Half Rebound (AdWeek.com)
Group Sues to Cease Unsolicited Fax Ads (LATimes.com)
Around the Net In Online Marketing - Thursday, April 5, 2001
Ad Woes, Strike Would Hit Broadcast TV Harder (Variety)
Planning a Rich Media Email Campaign (ClickZ)
Around the Net In Online Marketing - Wednesday, April 4, 2001
It's a Short Walk, Indeed, From Political Office to Madison Ave. (LATimes.com)
The War for Wireless, Part III (Digitrends.net)
Around the Net In Online Marketing - Tuesday, April 3, 2001
Microsoft Tops Best Brands List (AdWeek.com)
Sequential Liability Works for Both Sides (ClickZ)
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