As you read this, the Barton F. Graf 9000 agency is scrambling to come up with a new Super Bowl spot and have it turned around in time to run on The Big Game on Sunday.
To be fair, all politics is theater, and certainly a televised occasion like the State of the Union speech, and its follow-up, is all performance. Whereas the follow-up part of the ritual - the ostensible honor of being chosen as the official responder to the State of The Union - appears increasingly to be a curse.
I wasn't expecting this big, emotional, Super-Bowl-type spot promoting the Golden Arches to pop up during the Golden Globes. But there it was: the stirring, food-free, children's chorus-sweetened 60-second "Signs."
The first week of 2015 has proven surprisingly harsh and even heart-rending. But we have weathered worse; and keep in mind that as January progresses, we are only an ambiguous number of months away from the return of "Mad Men"!