Before we go out on the "Happy Christmas to all, and to all a good night!" bender, I wanted to do a little reflection on the year in advertising. Who am I kidding? Any reflection on 2015 turns into The Year in Trump.
Recently, Showtime announced the renewal of its totally binge-worthy, crazy-sexy and sometimes even cerebral series, "The Affair," for a third season. That's not a minute too soon; the season two finale breaks this Sunday. And just anticipating the sound of that haunting opening theme song, written and sung with brio and emo by Fiona Apple, and the hypnotic line, "Sink down into the ocean," gives me shivers.
Donald J. Trump chose Monday, Dec. 7, (famously known as "the day that will live in infamy" after the attack on Pearl Harbor) to announce his own attack, calling for a "total and complete shutdown" of Muslims attempting to enter the United States. With this ever-escalated bit of grandiosio/neo-trashtalktainment, Candidate Trump achieved a stranglehold on the news cycle that was unprecedented, even for him. So it was unfortunate that Dec. 7 was also the date that Jeb Bush's Super PAC, Right to Rise, chose to unleash its most aggressive "attack" ad yet.
"It was always my dream to be Miss November," said no woman connected to this latest Pirelli calendar. Released earlier this week, it's already kicked up much social media fuss.