I have a very tiny and modest proposal: How about creating a digital ad industry army dedicated to creating content to counter ISIS' massive, global, social media efficiency?

Frame-for-frame, joke-by-joke, it's probably the funniest thing buzzing around in adland: I refer to "Jane St.," the almost-four-minute video satirizing "Femvertising," the girl-power marketing trend.

In a year in which the endless run-up to the presidential election has been all about the outliers, Donald Trump hosts "Saturday Night Live" this weekend, and again proves himself to be the King of Free Media.