I've written before about "Fempowerment," the current advertising and marketing trend filled with you-go-girl messages about breaking down barriers and building confidence and power. And I think I can safely say that with "Potty-Mouthed Princesses Drop F-Bombs for Feminism" by FCKH8.com, which has been buzzed about in social media for the last week, the trend has reached bottom. That would be dead bottom, south of Honey Boo Boo.
These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your yapping about that whole gender gap-flap already. It hardly matters which bathroom you use. Just do the work. The work is all that counts."
Earlier in the week, Apple and Facebook each revealed a new perk for their female employees: egg freezing and storage as a path of reproductive management for 20- and 30-something women. To me, it sounded straight out of The Onion.
"I love advertising because I love lying," a tuxedoed Jerry Seinfeld told a crowd of ad people last week while accepting an Honorary Clio at the 55thAnnual Clio Awards gala in New York City. Known for his observational humor, Seinfeld seemed a little out of character with this sudden turn to truthy sarcasm.
Although I am an Amazon Prime subscriber of long standing, I am spiritually in solidarity with my friends in publishing who boycott the drone-happy company for its brutal, some say monopolistic, business tactics when it comes to selling books. So I justified checking out "Transparent," the new TV series now streaming on Amazon Prime, the way a PETA-person might defend wearing vintage fur, on the theory that those pelts were killed a long time ago.