A woman turns herself into a scarecrow in the laugh-out-loudest of three new spots showing preposterous do-it-yourself scenarios.

Among other moving moments, Christina Applegate was overwhelmed by the standing ovation and continued clapping she received.

Ikea has found a way to make a soothing, almost political commercial about lowering its prices.

Only days before actor Jeremy Allen White collected his second Golden Globe for "The Bear," his Calvin Klein underwear ads broke the internet.

I want to jump in and save Drew Barrymore from the aesthetic hell she seems trapped by in these ads.

The show's writing and direction were sloppy, with awkward shots of suited backs and an unfortunate close-up of Sarah Silverman's nostril.

Apple's "The Greatest" spot depicting how its tech -- especially the iPhone -- augments the accessibility of physically challenged people, won the Emmy for most outstanding commercial.

Mostly, it succeeded in channeling the anxiety and boredom of being at a bad family wedding in a gym.

"The Lost Voice" does a hard thing: It demonstrates cold, cutting-edge "personal voice" technology while offering warmth, whimsy, mystery, and a ton of heart.

"Barbie" has some lessons for advertisers: How to create a communications piece (basically a very elevated two-hour ad) that conquers the world.