MAD London Editions for September 2015
MAD London - Wednesday, Sept. 30, 2015
Consumers Still Leery Of Digital Ads
Mobile To Overtake TV Next Year, eMarketer Predicts
Axel Springer To Buy Business Insider - For Guess How Much
Adlanders Know Programmatic Is Important Even If They Don't Totally Understand It
Martin Sorrell Chides Industry Over 'Snooty Attitude' And Admonishes Brands For Choosing Agencies Based on Cost
YouTube Offers New 'Showroom' Ad Units
Do We Really Want Virtual Reality?
Amazon Extends Prime Grocery Delivery Service - Should British Supermarkets Be Afraid?
AOL, Verizon Team With Publicis For Sales
McDonald's Moves From Cows To Chickens In Its Myth-Busting Campaign
Outsmart Relaunch Is The Start Of A Long Outdoor Journey
UK Consumer Confidence Takes A Dip
Have Guidelines Arrived Just In Time To Save Native?
MAD London - Tuesday, Sept. 29, 2015
Apple's Fortunes Rise With Record iPhone Sales
Mondelez Claims Early Success Means Facebook Will Lead Its eCommerce Drive
How Facebook Can Shine In Digital Video
ISBA Director Believes Programmatic Not Being Embraced For Advertisers' Benefit
Let The Blame Games Begin!
Native Suffers A Massive Drop In Trust In Britain
UK Companies Fail To Rise Above 'OK' Customer Service
Public Consultation Due On 'Junk Food' Advertising To Children
Aldi Move In To eCommerce Brings Risks And Rewards
Only One In Four Top Adland Positions Held By Women
Manning Gottlieb OMD Promotes MD Tim Pearson To Chief Exec
Full Transparency In Adland? Not Likely
Google Customer Match Bridges Email Lists For Search, Gmail, YouTube Ad Targeting
Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019
Native Needs Fixing, Fast - Or Ad Blockers Will Prevail
MAD London - Monday, Sept. 28, 2015
Facebook Launches New Mobile Ad Tools For TV Advertisers
Ad Blocking Is Destroying The Internet -- And That Might Be Just What It Needs
A Bot 'Viewed' Ad Is Like A VW Diesel
Mobile Playing The Lead Role In Nike's ECommerce Drive
It's Time For A Commerce Approach To Media
Brands Lining Up To Take Apple's Cool Crown
BBC To Launch IPlayer For Children
Lloyds Bank Picks Adam & Eve/DDB For Creative Account
BBC Radio London Name Reappears After 27 Years
Picturehouse Cinemas Appoints McCann London To Creative Account
Johnston Press Chief Exec Claims Local Paper And BBC Deal Can Be Struck
When Mobile Apps Become Search's Gatekeeper
Facebook Sets Out Stall As TV Extension With Metrics Master Stroke
MAD London - Friday, Sept. 25, 2015
Is Over-The-Top Over? Oculus/Netflix Deal To Bypass Screens Altogether
Citibank Hands Global Media To Publicis Worldwide
The Ad-Blocking War Will Leave Us Stronger
Phrasee Launches Email Subject Line Optimization Software
'Daily Mail' Owner Reports Circulation And Ad Decline
The Death Of The News Brand
In Blog We Trust
Havas In Talks To Acquire FullSIX Group
RFU Partners With Vice To Counter Rugby's Public School Image
Car Hire Brands Lead The Travel Sector In Social Media
Government Considering GBP1bn Privatisation Of Channel 4
L'Oreal Tackles Sexist Perceptions In Science
Havas Buys French Digital Communications Agency For $75m
Outdoor Media Centre Rebrands As Outsmart
Netflix Proves Marketers Need To Trust Data, Not Just Their Gut
MAD London - Thursday, Sept. 24, 2015
GroupM Demands Ad Nets Enforce Anti-Piracy
Programmatic Not Understood In Adland, Despite Being Viewed As Essential
Internet of Things Expands: Billions of Connected Devices & Dollars
Qriously Teams Up With Drawbridge For Cross-Device Partnership
Instagram Overtakes Twitter With 400m Users
Mobile DNA Determining Instagram's Continued Success
SEO The No. 3 Effective Tool For Lead Generation
Facebook Rolling Out 360-Degree Video
Facebook Leads As Social Growth Exceeds Predictions
BuzzFeed Beefs Up Local News Coverage
O2 And Vauxhall Sign Up To Channel 4's Personalised 'Ad Journey'
ITV Player To Be Replaced By ITV Hub
EBook Sales Slump
Plymouth Gin Hands Digital Brief To AnalogFolk
Ad Fraud Stance Is Great - But Have Media Agencies Done Enough To Stop Brands Going Solo?
MAD London - Wednesday, Sept. 23, 2015
Mobile Skyrockets With 1B Users, Global Reach Expands
Instagram Tipped To Make $600m In Advertising This Year, $1.4bn Next
And I Feel Fine
Google Charges Video Views Even When Identified As A Robot, Study Finds
Spotify Launches Planning Tool For Agencies
The Booming Mobile Ad-Blocker Business
Innovating Along the Edges
Facebook Being Sued For Alleged Privacy Breaches In Belgium
McDonald's Renews Its Children's Reading Initiative
Vollkswagen Vows To Win Back Consumer Trust
H&M Unveils Beckham Ad Trailer With American Comedian Kevin Hart
Go Compare Opera Singer Is Nation's Most 'Love To Hate' TV Ad
What Trust Exactly Is VW Hoping To Win Back?
MAD London - Tuesday, Sept. 22, 2015
Streaming Passes $1bn Mark In First Half Of The Year For First Time
Apple Sets 2019 Target And Grows Team For Its E-Car
Facebook Woos Journos with Signal
Millennials Dislike In-App Advertising But Consider Re-Targeting As Relevant
UPDATED: Altruism And Ad Blocking
Three In Four Marketers Wrong In Thinking Awareness Means Effectiveness, Study Finds
Google Told Right To Be Forgotten Is Global, Not Local
VW Chief Could Go Over Faked Emissions Claims
Ofcom Criticises Fox News For Apology Delays Over Birmingham Extremism Claims
Admiral Releases Flashmob Video Of Its Choir Singing Welsh National Anthem
Gumtree Ad Spend Shoots Up 40% As Sponsorships Reach Out To Men
Axel Springer Eyes 'Business Insider'
Give Marketers A Break -- Not All Metrics Have To Be Units Sold
MAD London - Monday, Sept. 21, 2015
'War,' Then Peace - Time To Shut Out Ad-Blocking Digital Shoplifters
Top Ad Blocker Blocks Self, Says It Just Didn't 'Feel Good'
Ad Industry vs. Ad Blockers Is A War
Carat Cuts 2015 Global Ad Spend Forecast
Facebook To Switch On Targeting Based On Article Likes And Shares
Luxury Brands Raise Their Periscope To Stream London Fashion Week
Google Dominates Advertiser 'Experience,' Distances Itself From Rest Of Media Pack
Coca-Cola Uses Emojis For US #ShareaCoke Campaign
Heineken Enlists Daniel Crag For Global Campaign
BMW Assigns Digital Brief To Oliver
European TV Chiefs Tell UK Government To Stop 'Meddling' With BBC
ITV To Bid Against BBC For Olympics
Silent Spring, The Sequel
MAD London - Friday, Sept. 18, 2015
IOS 9 Signals Mobile Display Is A Dead Man Walking -- Long Live Native And Social
Ad Blockers Race Up App Charts As iOS 9 Is Launched
Brands Using Video Grow Revenue Faster, Study Says
Programmatic Frustrating Publishers
Facebook To Offer Better Viewability Verification
Digital And Data's Relentless Transformation Of Media Industry Continues
Burberry To Reveal Range In First Fashion "Snapchat Now" Event
Can Heineken Deliver On Its Direct ECommerce Plans?
Lacklustre Rugby World Cup Buildup Means Brands Must Inspire Passion
Breaking Bad Network Chief Says Data Should Not Be Used For Creative Decisions
BBC To Launch US Streaming Service
Discovery Boss Tells Broadcasters To Stand Firmer Against Tech Giants
Gold.co.uk Becomes Most Expensive .UK Site At GBP600k
Deezer's First UK Ad To Air During Gogglebox Tonight
Facebook Rolls Out Signal To Help News Makers Source, Gather Content
MAD London - Thursday, Sept. 17, 2015
Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple
Unilever Labels Viewability Metrics 'Preposterous'
Measurement: Data In & Data Out
L'Oreal Exploring The Internet Of Things
News UK Buys Unruly Media
Johnny Walker Launches Its Largest Marketing Campaign
Mullen Lowe Group Eyes London Launch
Pinterest Helping Brands Engage With Customers Better
Royal Mail Signs Up Havas Helia And Publicis Chemistry
Adidas Calls Global CRM Pitch
Channel 5 Promised Double-Digit Budget Increase And Brand Overhaul By Viacom
Google's Alphabet Will Force Advertisers To Rethink Local Business Models
EU Programmatic Market Jumped 70.5% In 2014
WPP And Unilever Video Woes Mean Human Viewability Metrics Are A Must
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