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                                    by Todd Wasserman on Feb 28, 8:18 AM
                                
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                                    For example: What's the most expensive NFT ever sold?
                                
                             
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                                    by Todd Wasserman on Feb 24, 5:42 PM
                                
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                                    No one knows how long this war will last or what will happen next, but historical data can help predict its cost for the ad biz.
                                
                             
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                                    by Todd Wasserman on Feb 24, 6:00 AM
                                
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                                    Tesla, Zara, Krispy Kreme and Trader Joe's are examples of successful brands that don't run traditional ads.
                                
                             
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                                    by Todd Wasserman on Feb 23, 9:03 AM
                                
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                                    Coinbase's Super Bowl ad impressed not for its witty dialogue or the appearance of a Hollywood star, but for its counterprogramming effect.
                                
                             
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                                    by Todd Wasserman on Feb 22, 6:00 AM
                                
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                                    Gates said the risks of COVID-19 have been "dramatically reduced," but he warned that another pandemic was on the horizon.
                                
                             
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                                    by Todd Wasserman on Feb 21, 6:00 AM
                                
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                                    The weeks after the Super Bowl are typically among the slowest of the year for marketers.
                                
                             
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                                    by Todd Wasserman on Feb 18, 6:00 AM
                                
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                                    The problem is, the virtual world presented in the latest Meta spot doesn't look very inviting.
                                
                             
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                                    by Todd Wasserman on Feb 17, 6:00 AM
                                
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                                    Burger King's penchant for reinvention is admirable, but it comes at the expense of its long-term brand identity.
                                
                             
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                                    by Todd Wasserman on Feb 16, 6:00 AM
                                
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                                    The money flowing from crypto in 2021/22 for marketing has been considerable, with 142 brands spending $90 million in 2021.
                                
                             
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                                    by Todd Wasserman on Feb 14, 5:35 PM
                                
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                                    The Taco Bell ad features little of what people like about Taco Bell, except for its hot sauce.